Why the Change? The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When you factor in technology like AdWords, you can see how advertisers have more opportunity to deliver—and consumers to receive—targeted advertising messages that are relevant for...

Summer vacations are in full swing and it seems like at least one member of the pit crew is gone at any given time this month. Annalisa just got back from Yosemite. I asked her to take me with her, but no dice. I'm confident there are Talosians hiding in this valley. She swears...

Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just be a burden to them. All those calls and emails coming in from the website just get in the way of taking care of customers....

This week at Pole Position Marketing, we celebrated the birthday of Kevin, our Client Relations Specialist & Ambassador of Tomfoolery. It just so happens I came across a site this week where you can "Trek" yourself. Happy birthday to my Romulan friend, Kevin! Here's what the rest of the pit crew has been finding...

Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of "improving" the content sometime down the road. Or, you may have graciously accepted the offer of a family member or friend to write some copy, and hey, it's not half bad. Which brings us to another group of...

Let me just start by saying that I have a few number of pet peeves. One that really gets under my helmet is when I'm trying to help someone who won't let me help them! Person: Can you help me do this? Me: Sure, you need to click here. Person: I tried clicking over there...

You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product...

This week while the rest of the team was reading articles on web marketing, I came across this amazing piece of Star Wars art by John Hendrix featuring everything Star Wars he could draw from memory. You can purchase your own copy on his website. I think this would look great in the PPM office! How can...

What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How They Work How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things...

Author's Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in this guest post. Customers today are constantly bombarded with demands for their attention, from social media to email to text messages. It's becoming increasingly difficult...

The Pole Position Marketing crew facilitated a blogging seminar yesterday for IABC in Cleveland. I picked up a few important things from the crew. Even though Deb has an affinity for Coach purses, she has just as much of an affinity for Klingons. Stoney has been known to spend hours looking at Star Trek...

Ah, YouTube. You never know what you're going to find! This week I discovered a little treasure from the 60′s featuring my boy Leonard, the original Spock. Everyone is aware of Captain Kirk's vocal abilities, but Spock released a few albums as well. Take a break and watch Leonard sing the Ballad of Bilbo Baggins...

It's been awhile since I've posted on the EMP blog. I've been busy catching up on episodes of Shark Tank and counting down to the release of Star Trek Into the Darkness. If you don't remember who I am, I'm Max Speed, the guy on the Pole Position Marketing team who says things other team...

Here in Ohio, we've had a nice week of sunny weather in the mid-70′s, and it's amazing how a week of sunshine makes you feel! It's made us feel so good, that part of the crew has made a resolution to start working off that winter weight with an afternoon plank break. I'm realizing just...

You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search engine (Google in this example), and it doesn’t matter to the searchers. What matters is what the searchers think of your ad compared to the...

This week our crew chief has been in the Big Easy imparting his SEO wisdom to the attendees at PubCon.  While the chief is away, the crew will play. Well, we managed to squeeze in a bit of play time with Cylon, the chief's lovable dog who's been a little forlorn. So, what's been happening in web marketing this...

There's a debate over the significance of page load speed in Google's search algorithms. However, there's no debate over the significant impact it can have on conversions. With each passing second the visitor has to wait for the page to load, sales are being lost. In my latest blog post on Search Engine Land, I...

When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they're spending their money, what's working and not working for them, etc. can give...

There’s an old adage that says “The pain of losing is twice as strong as the joy of winning.” This principle can help your business if you use it wisely.  Even the threat of potential loss creates agitation in people that plays a powerful role in their decision making.  Psychologists call this the principle of...

There's always music playing in our office, and you never know what you're going to hear. It could be a hair band from the '80s, or you might hear Cher reminding you to "believe in life after love." If you're someone who likes to share what you're listening to, you're going to love this announcement...