- Use Promo Products To Boost The Fun Of Employee Training
- Why Custom Bags Are Perfect For Retreats
- ePromos Is Giving Away Ogio Duffel Bags!
- Four Things You Didn’t Know About Promotional Stress Balls
- Promotional Pencils: A Practical Giveaway For Everyone In The Office
- An Example Of Excellent Product Packaging: Thelma’s Treats
- The Best American Made Promotional Products
- The Funniest Promotional Bags We’ve Seen
- City Harvest Uses Promotional Products To Shed Light On Hunger
- Are You At IRCE? Three Ways To Maximize Your Experience.
Use Promo Products To Boost The Fun Of Employee Training “Fun” isn’t typically the first word that comes to mind with employee training, but promo products can change that. By bringing in unexpected gifts, you’re setting the stage for a good time. Employees open up to enjoying the experience, which enhances their learning. Plus, they get a great company-branded takeaway from the event. Everybody wins. Take it from our client, Foulkeways. The continuing care retirement community in Gwynedd, Pennsylvania, wanted to ramp up the fun of its mandatory employee training. ePromos worked with Robbie Vetter, Director of Risk Management and Training, to find an exciting promotional gift for about 235 employees. “Each year we have mandatory training days, and we always have a gift for them to take away,” Vetter says. “This year’s theme was a ‘Dude Ranch Adventure.’” What’s a fun, useful gift for every wrangler on the ranch? Saddlebags (aka custom lunch bags). “We told them the lunch coolers were saddlebags for their rides on the range,” says Vetter, “and that they could carry a six-pack in them. Root beer of course!” These promo products were a perfect fit for the theme and just the way to engage employees during training. Vetter reports that the staff appreciated them and that they’re spotted all over campus. From a business standpoint, Vetter couldn’t be happier. “ePromos worked with me on competitive pricing, and the product was well-made for the price.” If you’re planning some employee training, take a cue from Foulkeways: Make it fun by creatively using promo products. _PROMO KNOW-HOW TIP:_ _Make your custom products memorable by fitting them into the theme of your employee training. Or, you can’t go wrong with items employees can use around the workplace. Let our Brand Consultants talk ideas with you._ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
Why Custom Bags Are Perfect For Retreats It’s summer, which means retreats of all kinds are in full swing. Custom bags should be part of the experience, whether it’s a yoga, couples, wilderness, or a whole different kind of retreat. They’re perpetually useful and appreciated gifts, and where there’s a group of people gathering for an event, there’s a promo bag to fit. Take our client, Zion Pentecostal Church of Christ, for example. It recently hosted a women’s retreat and gave out custom boat totes to delegates at registration. “We put in various items: program booklets, emery boards, mints, small fans, bookmarks and pens,” says Darlene Brantley, who serves as Director of the Women’s Ministry. “We received very positive feedback. The ladies carry them for various reasons.” If your organization has a retreat on the horizon, use custom bags to enhance the experience for attendees. Here are three reasons to include them at your event: 1. THEY’RE FUNCTIONAL. Recipients can use them during the retreat, and they’re also useful after the event. Plus, you can pack a whole lot of other promo items inside the bags, as Brantley did for her women’s retreat. Do you have specific items attendees will need for the event – water bottles, sunscreen, towels? Place them inside the bag for a handy gift when people arrive. 2. THEY’RE KEEPSAKES AFTER THE EVENT. Give attendees something tangible to take away, and they’ll be reminded of the retreat every time they use it. Don’t send them home empty-handed – provide them with a memento that they can look back on fondly. If yours is a recurring retreat, be sure to provide custom bags in different styles so attendees get something new every year. 3. THEY’RE A WAY TO SHOW APPRECIATION. Kids get favors at birthday parties. Guests get favors at wedding receptions. Shouldn’t people who attend your retreat get a little something? Promotional bags are a great token of gratitude. They show that you value the time and investment attendees made to participate in the retreat. Make your retreat memorable and provide a useful takeaway for attendees – give out custom logo bags. From totes and drawstring bags to duffels and backpacks, there’s a world of options to put something functional and fashionable in attendees’ hands. _PROMO KNOW-HOW TIP:_ _Consider the setting of the retreat when choosing promotional bags. Is it a corporate retreat? Look to customized laptop bags or lunch bags that attendees can bring back to the workplace. Is it an outdoor retreat? Backpacks or sling bags are more functional._ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
ePromos Is Giving Away Ogio Duffel Bags! Could you use a great bag for your summer vacay, the gym, or just everyday use? ePromos has you covered! We’re giving away an Ogio bag a day this week on our Facebook page. You could win one – just take a pic with your favorite promotional products and post it on ePromos’ Facebook page. Did you just receive your ePromos order and can’t wait to show it off? Here’s your chance at some free self-promotion … and a shot at winning an Ogio duffel bag. Take a pic with your promo products and post it! We’re randomly selecting a winner every day through Friday, June 21. If you already handed out your ePromos gear, no worries. Just grab your favorite promotional item and share a photo with us. Everybody likes a freebie, and we want to see our fans’ favorite promo items. Click over to Facebook and post a photo for your chance to win! Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
Four Things You Didn’t Know About Promotional Stress Balls When stress creeps up on your customers, help them out: Hand out promotional stress balls. These palm-sized stress-busters imprinted with your logo can do wonders at relieving tension, which according to studies, is at an all-time high. Surprise, right? There’s more stress in people’s lives than there was 25 years ago, according to research from Carnegie Mellon University. Stress jumped 18% for women and 24% for men from 1983 to 2009, with the highest stress levels reported among women, people with lower incomes and those with less education. When left untreated, this stress can wreak havoc – from fueling cancer to raising the risk of heart attacks. Why not set your customers on a peaceful path while you’re marketing to them? Custom logo stress balls are ideal for helping people de-compress _and_ promoting your message. Here’s what you may not know about small but powerful promo stress balls: 1. THEY DO ACTUALLY RELIEVE STRESS. Stress relievers aren’t just colorful, cost-effective marketing tools. They do what they’re intended to do – for real. When people are stressed, their bodies tense up and they physically clench. Stress balls prompt them to squeeze and release the energy, bringing on immediate relaxation. 2. THEY’RE NOT ALL THE SAME. You can choose from foam, latex, plastic, rubber, vinyl and more for your promo stress balls, and you can get your logo pad printed or screen printed. We have more than 400 options to fit any client, campaign or theme, and if you don’t see what you want, we’ll find it for you. 3. THEY ENGAGE THE SENSES. With a squeeze of your promotional stress relievers and a deep breath, customers can be relaxed or energized. Relief is only a whiff away with aromatherapy stress balls in scents such as citrus blast and fresh berries. These stress balls are commonly paired with promotional candles for the ultimate relaxation promo. 4. THEY’RE MULTIFUNCTIONAL. Stress relievers can serve more than one purpose. You can choose stress balls that are also cell phone holders, pens, whistles and keychains. The novelty factor makes them great conversation pieces, too. Take customers to their happy place – give them custom imprinted stress relievers. They get the health benefits, and you get the increased brand exposure. _PROMO KNOW-HOW TIP:_ _Most custom logo stress balls have a round imprint area, so don’t try to cram in too much. Keep it to your logo for a large, crisp imprint. Have questions? Just ask our expert Brand Consultants._ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
Promotional Pencils: A Practical Giveaway For Everyone In The Office No need to buy plain jane No. 2’s for the office – provide your team with promotional pencils instead. They’re useful on the job, and they can actually help create a sense of camaraderie in the workplace. Our client, Jarvis Cutting Tools, a manufacturer of application-specific taps, drills and rotary files, is happy it made the switch to promo pencils. “They’re good for morale, marketing and across-the-board use,” says Jarvis’ Kellie Loporcaro. The pencils were handed out to everyone on the team: marketing, machine operators, office staff and all senior management. They’re mainly used internally, but Loporcaro says they’re also great giveaways at industry tradeshows. The pencils look crisp and professional in white with a black and red imprint. Everyone who picks one up is reminded of Jarvis’ commitment to making the “world’s best products” with “teamwork, innovative design, continuous improvement and quality craftsmanship.” These phrases are printed on the pencils. Jarvis, which is family-owned and based in the United States since 1901, also counts on the pencils to help employees do their best work. “We have documents that are scanned and cannot read the color red, so all red ink pens/pencils were confiscated,” Loporcaro says. “These pencils scan well, and they’re used more often than store-bought – which we stopped purchasing.” If you’re looking for a way to make your brand hands-on and to provide something useful for staff members, promotional pencils are the way to go. _PROMO KNOW-HOW TIP:_ _Erasers, pen cups, and novelty pens customized with your logo are perfect complements to the pencils. Talk to our Brand Consultants for ways your business can put custom pencils to work. _ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
An Example Of Excellent Product Packaging: Thelma’s Treats The product packaging from Thelma’s Treats is as fantastic as the baked goods the company serves up. Or so we’ve heard. We haven’t tried the cookies yet. The Des Moines, Iowa-based cookie delivery business is using boxes designed to look like old-fashioned stoves when delivering its from-scratch cookies into customers’ hands. The boxes arrive still warm, and when recipients slide the cookies out, it looks like they’re sliding right out of the oven on a baking sheet. Not only is this product packaging memorable and unique, but it’s right in line with the company’s branding. Thelma’s Treats is run by a mother-son team that uses great-grandma Thelma’s iconic Snickerdoodle recipe (which garnered her county-wide fame in her day). And because customers need something to wash down their custom cookies, they’ll even deliver milk or coffee. There’s something so comforting about the entire Thelma’s Treats experience, and the product packaging rounds it out. The company thought about everything, too – there are even some words of wisdom from Thelma printed on the back of the box. Do you think customers feel a little giddy when they see a box from Thelma’s? Absolutely. One look at that packaging and they know they’re in for something special. Too many businesses don’t put time into how their products are presented, but it’s a critical component of your branding. It can help you stick out in the minds of your customers, and it can invoke emotion in them. Your product packaging should be uniquely yours. Use it as a way to reflect your brand values and show what your company stands for. Thelma’s Treats has it exactly right. _PROMO KNOW-HOW TIP:_ _Don’t hand out promotional products in plain boxes or custom candy wrappers – get creative with the packaging. Our Brand Consultants can help._ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
The Best American Made Promotional Products If you’re looking for American made promotional products, you’ll certainly strike a chord with your customers. People are increasingly seeking out made-in-the-USA items. It’s not just patriotism or the desire for safe products – it’s to support the U.S. economy. More than 80% of Americans are willing to pay more for domestically produced products, 93% of whom say it’s because they want to keep jobs in America, according to USA Today. CNBC reports that General Electric will invest $1 billion through 2014 to revitalize its U.S. appliances business, generating more than 1,500 American jobs. And Walmart, the nation’s largest retailer, will boost sourcing of U.S. products by $50 billion over the next 10 years. From housewares to toys, Americans are making the shift to American-made products. What does this mean for marketers? It means that made-in-the-USA promotional items resonate with your customers. They’ll be receptive to your message, and you’ll get positive PR for handing out promotional products made right here in the USA. Your marketing options are as wide as the Texas sky. ePromos offers more than 1,500 American-made promotional products as low as 10 cents a piece. With a little promo know-how from our Brand Consultants, you can create an all-American promotion that’s all good for your business. Here’s a look at some of the best American made promotional products, and you can also shop ePromos’ full collection of locally made promo items.
Your logo is embroidered on a patch, placed between the walls of the BPA-Free Tritan Promotional Tumbler with straw, and ultrasonically sealed for double-wall insulation. Your logo is most definitely around for the long haul.
Try handing out FlavorMania Premium Promotional Lip Balm instead of business cards. They feature vivid, full-color printing, and they’re offered in tempting flavors such as green tea and mint chocolate chip.
Flip over the Plastic Promotional Flyer, add a paper plate, and you have a unique giveaway at company picnics. Or give them out anytime – everybody loves a game of Frisbee.
Get your Budget Value Personalized Clips in 33 solid or translucent colors for a high-visibility, low-cost promotion. Add a magnetic backing to double its functionality.
Custom 12-Piece Promo Gum Packs are perfect for stashing in a pocket or purse, ensuring your vibrant, full-color logo gets seen every time recipients pop a piece.Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
The Funniest Promotional Bags We’ve Seen Our first reaction when we spotted the promotional bags from Diagonal Mar Shopping Centre in Barcelona, Spain? Intrigue. The bags have an Abercrombie-esque look, only the male model that’s featured isn’t shirtless and there’s a QR code printed over his mouth. When shoppers scan the QR code, their phones pull up a video of the man’s mouth, which immediately starts lavishing them with compliments. The talking mouth recites such gems as: “I can already see that you are _gorgeous_” and “I keep up with the latest tendencies … my tendency to admire you.” Perhaps the best line is: “Maybe I can interest you in the perfect accessory for what you’re carrying in that bag … me.” Cue the sultry, flirty smile. Touted as the first bag that raises your self-esteem, it’s a bag that knows what it wants – and it wants you. We are busting up. The Spanish branch of ad agency JWT developed the promotion, and currently has a custom bag in the works for guys. Diagonal Mar has dazzled us with this campaign. It uses promotional bags (a perfect fit in a shopping mall) and takes them to the next level by adding a QR code. So many marketers are confused about how to use QR codes. It’s simple, though. Be purposeful and provide something of value to your audience. Diagonal Mar provides shoppers with some eye candy and a laugh all under the premise of selling more stuff. Check out the awesome cheesiness: Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
City Harvest Uses Promotional Products To Shed Light On Hunger City Harvest is doing a brilliant job using promotional products to encourage New Yorkers to feed the city’s hungry. Custom paper bags and promotional wristbands make a simple request: help fill an empty stomach. The food rescue program put a creative spin on traditional paper grocery bags by designing them with a clear panel shaped like a stomach. It remains empty until someone fills it up with nourishing food. What a simple, powerful way to communicate a need. When shoppers head to the produce aisle, they’re asked to help again – this time with wristbands imprinted with City Harvest’s website and the message: “Help fill an empty stomach in NY.” The bands, which are shaped like stomachs, are wrapped around various veggies and can be worn as a bracelet to spread awareness. City Harvest, which helps feed more than one million New Yorkers facing hunger every year, provides the promotional products to grocery stores and supermarkets. This campaign is spot-on. The organization seeks food, and it markets in places where food is sold, making it easy for people to take action on the spot. Plus, the message couldn’t be any clearer. Literally. The clear, stomach-shaped window in the grocery bag is genius. And we love the double use of the promo rubber bands. We applaud your mission and your marketing, City Harvest. _PROMO KNOW-HOW TIP:_ _Try using custom-shaped promotional items to spread your message. They grab attention because they’re different and unique. Reach out to our Brand Consultants for some creative ideas. _ Promotional Products & Marketing Blog - Everybody Loves Free Stuff!
Are You At IRCE? Three Ways To Maximize Your Experience. The Internet Retailer Conference and Exhibition (IRCE) is the Super Bowl of events for the e-commerce industry. It’s the world’s largest e-comm conference, and it’s packed with workshops, speakers, tradeshow contests, and more than 600 exhibitors showing off the newest services and technology. If you’re attending this week in Chicago (we are!), you need a game plan if you want to score the best possible conference experience. Here are three strategies to put in play at IRCE: 1. STEP OUTSIDE YOUR COMFORT ZONE. Are you a pro at social media marketing? Up to speed on all the latest mobile technology? Then by all means, don’t attend workshops on these topics. Yes, you’ll probably learn some nuggets to reinforce what you already know, but it’s better to attend sessions that are outside your particular areas of expertise. Examine the agenda and aim to immerse yourself in new concepts and ideas. 2. POWER DOWN YOUR DIGITAL DEVICES. If you use your smartphone or laptop as a crutch at the conference, you’re missing out on the networking component of IRCE. Plus, it’s less-than-friendly. It sends the message you’d rather check e-mail than strike up a conversation. When there’s a break, resist the urge to pull out your phone and try saying hi to someone instead. In fact, use your tradeshow tote bag to pack away your electronics and focus on the people in front of you. You never know where the discussion may lead. 3. KEEP YOUR PLANS FLUID. It’s smart to know what tracks you want to attend and what you’d like to see in the exhibit hall, but don’t set anything in stone. Allow yourself flexibility in your schedule if, for example, a new contact wants to talk business over lunch. For us, IRCE is incredibly inspiring and fun. We love it all: The people, the education, the new ideas, and of course, the promotional products. We come back to the office refreshed and energized, and it’s all because we went into it with a strategy for making it the best possible experience. What’s your strategy at IRCE this week? Promotional Products & Marketing Blog - Everybody Loves Free Stuff!