- McDonald's - Loose Change Menu
- Windows 8 - Less Talking More Doing
- Apple iPhone 5 "Music Every Day" Commercial
- Kocca Italy - The Secret of Elegance
- PSA - Centre de Prévention du Suicide
- Kmart - Big "Gas" Savings Commercial
- Samsung Evolution Kit - Evolutionary Husband Ad
- GEICO Hump Day Camel Commercial - Happier than a Camel on Wednesday
- Arla Foods - Soft Ice Cream Is Coming Home
- ING "Time To Save"
- Nutella "Breakfast Loves Nutella"
- Vodafone - The Lake
- Google - The Global Impact Challenge
- Mercedes-Benz smart "The Simplest Test Drive Ever" by BBDO
- 98% Human - PETA and BBDO - PSA for the Great Apes
- If I Were A Panda Would You Save Me? Powerful PSA For Apes
- Things Kids Say - Windows Phone UK Advert
- Red Cross - The Babysitter You Don't Want To Be
- DIRECTV Spot - Road Trip
- Respect Your Car Or Deal With The Armor All Viking
- OREO Cookies - Made in Sheffield
- Josh Button in Diet Dr Pepper Ad
- Google Chrome - Thank You "Building the Web Together"
- Home Depot - Thank You Web Film Ad
- NBA Finals - Forever Dirk
Siri does all the talking in Microsofts latest Apple bashing spot for its Windows 8 tablet. Apples voice assistant apologies for not being able to run certain programs and perform functions..."Im sorry, I dont update like that," she says. "Im sorry, I can only do one thing at a time." Lets hope weve seen the last of the attack ads from Microsoft for a while. Credits: Creative Ad Agency: Crispin Porter + Bogusky
Every day, more people enjoy their music on the iPhone than any other phone.Credits: Creative Ad Agency: TBWA\Media Arts Lab Chief Creative Officer: Duncan Milner Executive Creative Director: Eric Grunbaum Group Creative Director: Chuck Monn Creative Director: Simon Cassels Associate Creative Director / Art Director: Antoine Choussat Associate Creative Director / Copywriter: David Young Art Directors: Anthony Williams, Dimitri Kalagas Copywriter: Elizabeth Marks Executive Producer: Eric Voegele Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain Production Co: Reset/Iconoclast Director: So Me DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse Editorial Co: Nomad Editing Company Editors: Jared Coller, Kevin Clark Post Co: The Mill Lead Flame Artist: Edward Black Colorist: Adam Scott
Elegance is what you are, not what you wear: with this video, Kocca (http://www.kocca.it/) celebrates spontaneous and genuine women, that enliven any look with their unique personality.Credits: Advertised Brand: Kocca Advert Title: The Secret of Elegance Advertising Agency: Mosaicoon , Palermo, Italy Art Director: Alessandro Albanese, Gianluca Scuderi Copywriter: Davide Iacono Agency Producer: Annalisa De Simone Director: Alois Previtera Head of Seeding: Marco Imperato Seeders on project: Gabriella Trapani, Valentina Alba, Alessandra Genco Make-Up Artist: Salvo Bartolone featuring Vittorio Sodano Music composed by: go-Dratta
Publicis creates a new campaign for "Centre du prevention Suicide", the belgian suicide prevention line. Its an interactive campaign with pre roll ads that are playing on the insight that every viewer has the reflex to skip fast. The campaign has a double challenge: awareness for those who skip, recruitment for those who take the time to listen. Credits: Client: Centre du Prévention de Suicide Ad Agency: Publicis, Brussels Executive Creative Director : Paul Servaes Copywriter : Kwint De Meyer Art Director : Daniel Vanden Broucke Agency Producer : Marc Van Buggenhout Account Supervisor : Francis Lippens Account Manager : Julie Oostvogels / Sabrina Schuller Planner : Hugues Vanden Steen Strategic Planner: Annemie Goegebeur Production Company : Caviar Producer : Kato Maes / Thomas Hofman / Lynn Bernaerts Director : Frank Devos DOP : Dimitri Karakaktsanis Sound Design/arrangement : Sonicville
Kmart comes right back while still celebrating the success of the "Ship My Pants" ad with their latest campaign Big Gas Savings. Credits: Creative Ad Agency: Draftfcb
The Samsung Smart TV is the worlds first and only future-proof Evolutionary TV, allowing you to have access to the latest Smart TV technology with a small Evolution Kit. See what happens when a wife tries to upgrade other things around the house with an Evolution Kit! Credits: Animated film: "Tadufeu". Directed by: Michaël Bellamy, Coralie Braconnot, Franck Delfortrie, Julien Jamme, Olivier Pierre at ESMA -- Ecole Supérieure des Métiers Artistiques -- 2011
Credits: Creative Ad Agency: The Martin Agency Chief Creative Officer: Joe Alexander Group Creative Director: Steve Bassett Creative Director: Wade Alger Creative Director, Art Director: Sean Riley Senior Copywriter: Ken Marcus Executive Broadcast Producer: Molly Souter Producer: Samantha Tucker Junior Producer: Emily Taylor Strategic Planner: Melissa Cabral Group Account Director: Chris Mumford Account Director: Liz Toms Account Supervisor Parker Collins Account Coordinator: Carter Crenshaw Project Manager: Susan Karns Group Talent Director: Suzanne Wieringo Production Business Manager: Amy Trenz Production Company: Hungry Man Director: Wayne McClammy Director of Photography: Tim Ives Executive Producer, Managing Partner: Kevin Byrne Producer: Nate Young Production Supervisor: Steve Ruggieri Editorial Company: Mackenzie Cutler Editor: Ian MacKenzie Editor: Dave Koza Assistant Editor: Carmen Hu Editorial Producer: Evan Meeker Director of Operations: Biz Lunskey Visual Effects: The Mill Executive Producer: Jo Arghiris Producer: Colin Blaney Shoot Supervisor: Tony Robins 2-D Lead Artist: Randy McEntee 2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher Art Support: Rob Meade 3-D Lead Artist: Kevin Ives 3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble Audio Post, Sound Design: Rainmaker Studios Engineer: Jeff McManus Music: "Happier Than" theme song by Adam Schlesinger
Credits: Client: ING Title: “Time To Save” Ad Agency: john st. Toronto Creative Director: Chris Hirsch and Nellie Kim Copywriter: Jacob Greer Art Director: Denver Eastman Agency Producer: Marc Siversky Director: Graydon Sheppard Production Company: Soft Citizen Exec Producer: Link York/Eva Preger Head of Production: Rob Burns Line Producer: Jennifer Walker Director of Photography: Bobby Shore Editorial: Chris Van Dyke - School Editing Online: Sean Cochrane - The Vanity Audio/Music: Joey Serlin – Vapor Music
john st. Toronto Creative Director(s): Stephen Jurisic & Angus Tucker Copywriter: Dhaval Bhatt Art Director: David Glen Agency Producer: Dale Giffen Director: Jorn Threlfall Production Company: Circle Productions Executive Producer: Karen Tameanko Line Producer: Erica Parks Director of Photography: Todd M. Duym Editorial: Mark Morton, School Editing Colour: Wade Odlum, Alter Ego Online/Finishing: Paul Binney, Fort York Music: RMW
Grey London has launched the second in a series of ads to promote Vodafones best-value RED plan in multiple markets. Titled Lake, the campaign follows last months emotive The Kiss, which has been viewed by more than half a million people on YouTube Credits: Clients: Barbara Haase, Group Brand Director and Melissa Hopkins, Head of Brand Operations, Vodafone Project name: Lake Creative agency: Grey London Executive Creative Director: Nils Leonard Creative Director: Jonathan Marlow Head of Planning: Leo Rayman Agency Producer: Ange Eleini Production Company: Academy Director: Frédéric Planchon Editor: Sam Rice-Edwards Post-production: The Moving Picture Company Audio post-production: Factory Grade: The Moving Picture Company (Jean Clement)
The Global Impact Challenge supports British non-profits using tech to tackle the worlds toughest problems. The 10 finalists are in—help decide who wins at g.co/impactchallenge. Cast your vote by May 31 for the £500,000 fan favourite Global Impact Award. On June 3, a panel of judges will unveil the public vote, and select three additional non-profits as winners of the Global Impact Challenge.Credits: Ad Agency: Adam & Eve/DDB Creative directors: Aidan McClure, Laurent Simon Production: Across the Pond, Psycle Production company producers: Karen Crookes, Greg Lepski Agency producers: Sophie Smith, Budr Elnusairi
Challenge Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications. Solution We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them. Idea We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever - the effect of Smart parking is visible immediately, on the counter. Results Total people reached by the message: approx. 9000 Hotline calls increase vs. planned: 186% Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio Total people applying for a test drive: 85 - 250% increase vs. the monthly average Conversion rate 70% - people applying for a Test Drive vs QR code readings Cafetera lines efficiency increase during the promo: 38% Credits: Ad Agency: BBDO Moscow Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Copywriter: Victor Lander, Evgeniy Gavrilchenko Art Director: Konstantin Tokarev Producer: Valery Gorohov, Anna Chernaya, Denis Shushin Account Supervisor: Christina Tancher, Anna Sokolova, Advertisers Supervisor: Ekaterina Geraseva Account Manager: Yana Bader Producer P.P.C.M Enterprise: Daria Yastrubitskaya Director P.P.C.M Enterprise: Avdotia Alexandrova Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov
Oscar winner Adrien Brody narrates a powerful new video that sheds light onto the turmoil faced by great apes used by the entertainment industry for Petas latest ad campaign. A behind-the-scenes look at 98% Human, the powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.
Kids say the funniest things. For those tricky moments, theres Kids Corner, only on Windows Phone. Now you can hand over your phone without fear, because Kids Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, knowing little fingers cant get into your address book, appsCredits: Ad Agency: Jam, London, UK Creative Director: Wayne Deakin Creatives: Luke Norton, Drew Wolf Agency Producer: Veronica Saez Copywriter: Luke Norton Production Company: Agile Films
Do you know how to calm a crying baby? Or how to handle a conflict between two children? How about what to do if a child has a tummy ache? These babysitters didnt know the answers to these questions. You can learn how to help kids have fun, while keeping them safe and following household rules with Babysitting Basics online course and Babysitters Training classroom course from the Red Cross.Credits: Client: American Red Cross Spot Title: “The Babysitter You Don’t Want to Be” Air Date: May 2013 Agency: BBDO, Atlanta EVP, Management Director & Chief Marketing Officer: Rob Cherof SVP, Executive Creative Director: Cabot Norton Account Supervisor: Erica Schmidt Senior Account Executive: David Welday Broadcast Producer: Todd Johnson Art Director: Christy Schneider Senior Copywriter: Scott Biear Broadcast Business Manager: Ashley Cummins Production Company: Tool Director: Erich Joiner EPs: Brian Latt, Dustin Callif, Oliver Fuselier Editorial: Beast Atlanta Executive Producer: Molly Baroco Editor: Kyle Kramb Assistant Editor: Brandon Danowski
To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honoring Sheffield’s unique heritage.
Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.
“Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history,” said Toby Bevans, senior brand manager for OREO.
OREO encourages their new neighbors to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.
The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.
Steven Bennett-Day commented, “Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year.”
The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.Credits: Agency: Draftfcb, London Creative Director: Steven Bennett-Day Copywriter: Dan Shone Art Director: Sean Cullen Senior Account Director: Matt Gigg Media Agency: PHD
Diet Dr Pepper sizzles for Summer in its racy new ad featuring Josh Button. Credits: Agency: Deutsch LA Production: - Country: United States of America Director: Craig Brett Director: Erick Mangali Chief Creative Officer: Mark Hunter Creative Director: Xavier Teo Group Creative Director: Brett Craig Art Director: Anthony Dimino Producer: J. Patrick McElroy Associate CD / Art Director: Erick Mangali Associate CD / Copywriter: Chris DiNinno Associate CD / Copywriter: Lehr E. Ryan Executive Producer: Ashley Hydrick Executive Producer: Lisa K. Johnson Executive Producer: David Glean Group Account Director: David Dreyer Account Director: Helen Murray DoP: greig fraser Visual Effects: Arsenal FX Post production: Arsenal FX Editing Company: Spot Welders Editor: Patrick Murphree Chief Executive Officer: Mike Sheldon Designer: Andrew Schreiber Post Production Producer: Pravina Sippy Director of Creative: Shaun Nichols Brand Manager â Diet Dr Pepper: Angela Snellings Director of Marketing: Leslie Vesper SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt SVP, Marketing: Andrew Springate EVP, Marketing: Jim Trebilcock Advertising Manager: Sharon Leath Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Ken Rongey: Senior Business Affairs Manager Senior Producer: Carolina Wallace Post Facility - COLOR ONLY: Company 3, Santa Monica, CA Colorist: Dave Hussey VFX Supervisor/Design: Lauren Mayer-Beug Flame: Mark Leiss and Terry Silberman Music/Composer: Elias Arts, Santa Monica, CA Creative Director-Dave Gold Executive Producer-Ann Haugen Composer-David Wittman Producer-Kiki Martinez Audio Post Company: Play Studios, Los Angeles, CA Mixer: John Bolen Executive Producer: Lauren Cascio Post: Mnemonic and End Tag CD/Product Director: Trevor Shephard DP: Tom Lazarevich Live Action Producer: Christy Lindgren Post Producer: Sabrina Elizondo Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne 3D Artist: Forbes Hill, Cody Smith CD Additional Deutsch Credits: Andrew DuBois, Account Supervisor Kate DeMallie, Assistant Account Executive Jeffrey Blish, Chief Strategic Officer Aileen Russell, Group Planning Director Abilino Guillermo: Director of Integrated Business Affairs
From a humble beginning of static text, images, and links, the web has grown into a rich platform teeming with interactive content and powerful applications. To all the developers & users out there who continue to push this evolution forward--thank you.Credits: Creative Director: Patrick Ehrlund Designer: Matt Delbridge Producer: Rakel Smith
The new NBA Finals 2013 ad campaign, "FOREVER is BIG" celebrates Dirk Nowitzki in "Forever Dirk."
The first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."Credits: Ad Agency: Goodby, Silverstein & Partners, USA Executive Creative Director: Jeff Goodby Creative Directors: Nick Klinkert, Adam Reeves Copywriter: Nick Morrissey Art Director: Tim Green Producer: Benton Roman