- How to Lose Friends and Alienate People: What Not to Do as a Brand on Social Media
- Social You Should Know: Vine Grows, MySpace Shows, and Facebook Introduces #Hashtags
- What Brands Need to Know About Facebook Hashtags
- 6 Things to Consider When Executing a Social Media Program Overseas
- Facebook Ad Controversy; Snapchat and Google+ Grow - Social You Should Know
- How Brands Can Leverage Instagram Hashtags
- YouTube One Channel Redesign: What Social Media Marketers Need to Know
- Community Managers Debate JELL-O's #FML Twitter Campaign
- Paid Posts Arrive on Tumblr: Social You Should Know
- What Does Facebook Page Verification Mean for Your Brand?
Ignite Social Medias President Jim Tobin is fond of comparing social media to a cocktail party. But what happens when your brands party is a ghost town? Before you run off to frantically search for the latest tricks to add new followers to your fan base, you might want to make sure that youre not actively driving people away. Here are a few "party killers" to avoid in order to cultivate a healthy and engaged community for your brand: HAVING A ONE-WAY CONVERSATION No one wants to hang out with a party host who does nothing but talk about themselves. Take a look back at what you posted last week – did you talk about your brand or did you lay the groundwork for your fans to talk about it? Did you include open-ended questions or call-to-action prompts? A good party host is someone who initiates conversation, and then steps back to allow other party-goers to add in their own contribution to the exchange. If you find that your messaging leaves no space for dialogue, youre missing the point of social media. __A call-to-action is a great way to galvanize your fan base into creating organic stories about your brand. Full disclosure: Jeep® is a client of Ignite Social Media. OVER-POSTING Do you remember how adults would sound in the old Peanuts cartoons? Id like to imagine the same thing happens with brands who post too much. The actual content of the conversation may be valuable, but the sheer volume causes it to devolve into noise. For Facebook, a good general rule of thumb is to aim for a cadence of one post daily. Periodically alter the post timing, and eventually youll find which times match with the peak interaction periods for your fan base. Less content means more time can be spent on improving the quality of your messaging, and youre less likely to cause your fan base to want to hide your posts or un-follow your account. LOSING YOUR COOL OVER CRITICISM Heres a situation: One of the guests at your party just insulted the hors doeuvres. Do you: A) Loudly and vocally insult them in front of your other guests, B) Throw them into the street and act like nothing happened or C) Find some other way to make your guest comfortable? Im having a field day with this analogy, but the answer should be obvious. Brands get into trouble on social media when they take criticism personally and either attack the commenter or try to sweep the whole thing under the rug. Social media is about interaction, and that means brands have to be willing to accept the bad with the good. In fact, a win for your brand would be to transform a customer complaint into a positive interaction. Check out some examples below: This is everything you should not do when someone criticizes your brand. A timely and personal response to criticism can often diffuse an angry customer. LETTING THE TROLLS TAKE OVER Lashing out at commenters and aggressively hiding any hint of negativity from your pages is a bad idea. However, giving up control of your community altogether is an equally poor choice. Theres a difference between staying cool when a party guest criticizes your drapes and allowing your drunk Uncle Rico to go streaking through your living room. Ultimately, you are the host of the party, and this means youre in charge of maintaining an atmosphere thats comfortable for your guests. So how do you stay in control of your community? Begin by establishing a set of house rules for what will get you thrown out of the party. Some great examples include attacking other party guests, peddling products/services that arent related to your brand, and using language that would make a sailor blush. After establishing the rules, enforce them. A warning may be enough to stop most rule-breakers on your page, but repeat offenders may need to be banned from the community. In the long run, throwing out the occasional rowdy party-goer may save your whole event from going down in flames. Does this look familiar? Kick spammers out of your community or your real fans may leave. IGNORING YOUR NEIGHBORHOOD If you just moved to Boston, throwing a Yankees-themed party may not be the best way to meet your neighbors. In the same vein, brands should take time to learn about the characteristics of different social networks before they accidentally commit a faux pas. A great example? Dont refer to a Google Plus "+1" as a "Like." Many people switched to Google Plus to get away from the Facebook crowd, and they resent it when brands do not respect the differences between the networks. PARTY ON At the end of the day, a successful party hinges on creating positive exchanges between host and guest, and between the guests themselves. Keeping the party rolling requires encouraging positive dialogue, maintaining a level head, and thoughtfully establishing a shindig which fits within the norms of the larger community. If you can check off all of these boxes, your brand may soon be the talk of the town. ___KNOW OF ANY OTHER SOCIAL MEDIA "WORST PRACTICES" THAT BRANDS SHOULD AVOID? LEAVE US A COMMENT!_ The post How to Lose Friends and Alienate People: What Not to Do as a Brand on Social Media appeared first on Ignite Social Media.
Vine keeps creeping, MySpace pins its hopes on a $20 million re-launch campaign, and what #hashtags on Facebook mean for marketers in this weeks Social You Should Know. Also, Wednesday, June 19 at 1pm EST, my colleagues at Carlson Rezidor Hotel Group Anita Root, Josh Gunderson and I will present Ignite Social Medias latest webcast: The Art of Building Social Media Marketing Campaigns that Drive Revenue. Register now and join us. HASHTAGS ON FACEBOOK ACTUALLY MATTER If your news feed is like mine, it was filled with #hashtag jokes on Wednesday when Facebook finally confirmed that hashtags will work on their site soon, even when posted from Instagram, Twitter, etc. This will help brands see specific conversation threads (among public updates at least), but thats not all a brand marketer needs to know. The details have been covered nicely in this article on our blog. Make fun, but I think this is a big move for Facebook. It may help regain some ground its lost to Twitter in terms of current events chatter. Plus, I hope it marks a return to product development beyond new ad formats. Facebook needs to make some changes to the user experience to stay at the top of the game. This was, hopefully, just the first. VINE CREEPS PAST INSTAGRAM ON TWITTER Facebook paid $1 billion for Instagram. Twitter paid a reported $1 million for Vine. Looks like a deal, as the number of Vines (6-second videos) shared on Twitter has doubled in the last month and now surpasses Instagram. (Remember that Instagram blocked photos from appearing in expanded Twitter "cards" and that may be hurting them.) While brands rush to Instagram, many struggle with approval processes of Vine because the app doesnt let you edit or save drafts. MYSPACE RELAUNCHES WITH $20M AD CAMPAIGN Quick, name a social network that grew because of a great ad campaign. Yeah… I cant think of one either. But MySpace relaunched this week with support from a new $20 million ad campaign complete with a TV spot full of hipsters dancing around. According to Compete.com, MySpace really needs the help. Compete says that MySpace was at 9.4 million unique visitors in May, down from about 24 million the same month two years prior. Well see what the dancing hipsters can do… While its not a social media issue per se, I do think its worth pointing out that Google is giving signs that websites with poor mobile SEO wont rank well when someone searches from a mobile phone. Mobile matters folks. The post Social You Should Know: Vine Grows, MySpace Shows, and Facebook Introduces #Hashtags appeared first on Ignite Social Media.
Brace yourselves. Facebook hashtags are coming. Today, Facebook begins rolling out hashtags on its News Feed, and just like hashtags on Twitter, Vine and Instagram, Facebooks hashtags will be functional. Clicking the hashtag will pop out a feed that shows others’ posts that have included the same hashtag. All hashtags on Facebook, even when uploaded to the page via another platform (like Twitter or Instagram), will function as clickable and searchable hashtags. Facebook expects all users to have this capability in the next few weeks. FACEBOOK HASHTAG BRAND OPPORTUNITIES REAL-TIME CONVERSATION TRACKING Facebook users will be able to search for a specific hashtag from the search bar and compose posts directly from the hashtag feed. Hashtag feeds may operate as chat threads and continue to further conversations more. The process is quick and easy to follow, making it easy for real-time conversations to move quickly. Look for monitoring tools to start integrating this into their platforms. You’ll now be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to gauge success. We spoke with Erica McClenny, Expions senior vice president of client services. She said the social media marketing platform will likely incorporate a hashtag-monitoring function into their Facebook platform. “Expion is always looking for new measurement sources, so its on our radar,” she said. “As many options as Facebook will allow in the API, were willing to entertain and implement. Stay tuned!” Conversations about a new campaign will be easy to monitor on Facebook, which is convenient for brands that aren’t on Twitter. Keep in mind that only public hashtags will appear in the search, so it’s likely that brands will still miss the majority of conversations happening on Facebook because of privacy restrictions and settings. USER-GENERATED CONTENT Hashtags were created in 2007 by Chris Messina, as a way to monitor interests on Twitter. Internationally, the hashtag went mainstream on Twitter during the 2009–2010 Iranian election protests, as both English and Persian-language hashtags became useful for Twitter users following the events. The purpose of hashtags is to follow a conversation, yet we often see users who take hashtags to the #extreme by tagging words that don’t necessarily help guide a conversation. Hashtags on Facebook will be useful for user-generated content. A girl posts a picture of her killer high heels and hashtags #Louboutin? Depending on your legal guidelines that could be a photo your page could use. This will definitely help the brands generate more images for their pages. And we know how much Facebook loves its images. LISTENING Brands will have the ability to listen to conversations about their products, positive or negative, simply by following the hashtag feed as opposed to Wall monitoring. Brands should evaluate their legal guidelines toward clickable hashtags, and if and how they’ll respond to complaints that aren’t directly posted on their wall. This could also provide opportunity for social media management platforms to step in and develop monitoring tools for hashtag feeds. PRIVACY Facebook will maintain their privacy settings regarding hashtags, and won’t allow users to show up in click-throughs of the hashtag if their settings are set to be shared only with friends (similar to that of a “share”). FACEBOOK HASHTAG BRAND CHALLENGES FEEDS NOT YET ON MOBILE Mobile will still have to live in a hashtag-free world as mobile apps dont yet support the hashtag feeds. Mobile users will still be able to place a hashtag phrase in their posts from mobile but won’t be able to click-through for the hashtag feed. ONE MORE STREAM TO MONITOR This will be one more communication stream for a Facebook marketer to keep an eye on. Time management is key to evaluating how important hashtag feeds are for the Community Manager to monitor. FACEBOOK LOOKING TO MAKE MONEY Hashtags on Facebook could mean another thing to Facebook – ad dollars. Facebook says they aren’t yet offering hashtag targeting for Facebook advertising, but we predict that it’s certainly on their radar. Advertisers can still use hashtags in their ads, but only the ad hashtags appearing on a desktop News Feed will be functional. CONTENT FROM BRANDS You know that girl who posts dozens of hashtags on Instagram? Expect to see that on Facebook. However, your brand shouldn’t function this way. Hashtags should be applied on Facebook where applicable and without becoming overbearing. Buddy Medias “Strategies for Effective Tweeting: A Statistical Review” shows two hashtags are optimal for that platform. We look forward to seeing what will be ideal for Facebook. Brands may also see opportunity insert themselves into trending conversations that aren’t surrounding their brand, but dont try to hijack an unrelated conversation. “The hashtag will influence how a brand jumps into ‘hot’ conversations, but it also becomes a way to maximize SEO on Facebook,” McClenny said. “If theres a new product launch, a brand could use the word #cookie to insert themselves into people searching for cookies.“ POTENTIAL OPPORTUNITIES DOWN THE ROAD We asked McClenny if she thought brands would be able to identify influencers via Facebook hashtags. She said she’s “unsure” so far, but we’ll keep our eyes peeled for developing features on the platform. Facebook does reiterate that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.” For brands that spend enough to receive CAT data, we expect hashtag conversations to be an added analysis for pages. How will your brand be using Facebook hashtags? The post What Brands Need to Know About Facebook Hashtags appeared first on Ignite Social Media.
So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters or cover a product launch at an international conference, traveling abroad is something you need to be ready for. Here are a few things to consider when executing a social media program in another country: PASSPORTS This might seem obvious to some, but only about 30% of Americans have a valid passport, so I figured it was worth bringing up. Go ahead and get a passport now if you dont have one. They can take anywhere between 4-6 weeks to process (2-3 if you pay extra). If your client decides to spring a last-minute international trip on you, you wont have time to get one. PLAN OF ACTION Before you even think about what youre going to pack, its very important to have a dialogue with your client. Make sure you know what to expect when you arrive and what you need to accomplish while you are there. Here are a few questions you should have answered before you leave: * Will I need to register for this event, or will passes be provided? * Which areas/people will I have access to? Do I need special clearance? * What equipment will I need to bring? * What am I allowed to discuss/share on social channels? What topics or products are off-limits? * What kind of content do I need to create (e.g., Facebook updates, tweets, blog posts) and how much? * Who needs to approve content, and what is their availability? (This is _extremely_ important. If your client is in meetings all day, scheduling time for approval will be crucial to your success.) Also, be prepared to call an audible and change up your entire schedule. There may be an expert youll have a chance to interview that you didnt plan on seeing, or the brand may decide to pull a product announcement at the very last second. Oh, the beauty of live events! PHONES Make sure you purchase one of the following: * International SIM card for your existing phone * New phone with an international plan (It doesnt need to be fancy; it just needs to make and receive calls.) * International phone card Skype is a free alternative; however, its very limited and requires Internet access, which you may not have (more on that in just a second). Its a good practice to keep phone conversation and texting to a minimum, unless you want to rack up an outrageous bill. You almost have to act like (and I know this might sound scary) you exist in a time before cell phones existed. Make plans _before_ you leave the hotel. Agree to meet at a certain place at a certain time. Weird, I know, but trust me. It works. INTERNET ACCESS OR LACK THEREOF Despite the fact that these conferences are held every year with thousands of people in attendance, the wireless Internet access is still consistently poor. I try to be a positive person, but I would go ahead and assume that you WILL NOT be able to access reliable WiFi. Look into purchasing a mobile hotspot. TIME ZONES Like trying to turn on every light in your house when your power is out, you will have temporary amnesia when it comes to remembering what the different time zones are. Luckily, theres a wonderful website called The World Clock that has the time zone of every city (or nearly every) in the world. Theres also a great free mobile app. A HELPING HAND Having some sort of home base is key. That moment may come when Murphy stops by with his infernal law. When your phone suddenly decides to stop working and the Internet connection is so spotty you cant even upload a picture to Facebook, its really nice to have someone back home who can bail you out. What have you found to be helpful when conducting social media programs in another country? The post 6 Things to Consider When Executing a Social Media Program Overseas appeared first on Ignite Social Media.
The social media space never sits still: two particularly shocking growth stats to share this week, while Facebook is under fire from certain advertisers. Let’s get to it. TEENS MAKE SNAPCHAT PHOTO SHARING BEHEMOTH Snapchat launched in 2011 and has become wildly popular with teens (including mine) for their posts that “disappear” within 10 seconds of the recipient opening them. By the end of 2012, users were sharing 50 million photos a day. By April 2013, that number tripled to 150 million photos a day. Thats a significant amount, given that Facebook sees around 350 million photos a day. Though a few brands are experimenting with Snapchat marketing, mostly retailers with young audiences, many brands will find this challenging to add to their social strategy. IS GOOGLE+ NOW THE 2ND LARGEST US SOCIAL NETWORK? As has become the norm with G+ data, it depends on who you ask. But new research from Burst Media suggests that 26.1% of women and 24.5% of men have a Google+ account. This beats out Pinterest, Twitter, LinkedIn and Instagram, according to the survey. This number, however, is remarkably different from new research from Pew Internet. While Pew’s report focused on the admittedly different audience of teens only, it says only 3% of teens use Google+, versus 94% Facebook, 26% Twitter, 11% Instagram and even MySpace at 7%. Its tough to nail down the truth, but it does feel like G+ is gaining traction. BRANDS PULL FACEBOOK ADS AFTER PRESSURE OVER HATE SPEECH Certain brands, the largest of which is Nissan, pulled ads from Facebook after an advocacy group put pressure on the advertisers. The issue is around Facebook Pages that include graphic language and appear negative to women. Advertisers generally target certain demographic groups on Facebook, and their ads follow the user, not the Facebook Page. As a result, brand ads can appear on unsavory Pages when the target demographic visits them. Facebook has promised to crack down on the problem. Other than Vine arriving for Android (finally) and Facebook allowing geotargeting of promoted posts even when the initial post wasn’t geotargeted, you’re caught up. The post Facebook Ad Controversy; Snapchat and Google+ Grow - Social You Should Know appeared first on Ignite Social Media.
The Instagram hashtag has become crucial for brands and businesses to gain a greater reach on their photos. Choosing the correct hashtags is the equivalent of choosing SEO keywords for a blog or tags on a YouTube video, and at the end of the day, using the correct hashtag could be the difference between your brand being successful on the channel or remaining undiscovered. It’s all about the search. Similar to Twitter hashtags, using one on your Instagram photo will group it with all posts that have used the same. The hashtags can be one your brand created for awareness purposes, or you can choose to use hashtags that are already trending. Here are a few of the basics to remember when it comes to using Instagram hashtags effectively: THE BASICS * Do the research to see which hashtags your fans are using when talking about your brand and then utilize those in your posts. * Create original content that appeals to your fan base (a brand’s presence at a live event is a prime opportunity to share photos on Instagram) or to spread awareness for a running campaign. * Only use hashtags that are relevant to your photo. For example, Olay Fresh Effects (@FreshEffects) can proudly flaunt the hashtag #Beauty on Instagram since it relates directly to the content and brand. * Less is more. Don’t use more than five hashtags or your post can begin to look like spam. * Don’t use unwarranted hashtags as a desperate attempt to get more likes and followers. Using a hashtag such as #likes4likes is spam and will not reflect well on your brand. But with thousands of hashtags used each day, how do you know what will work best for YOUR brand? Here are a few popular examples to help get you started: #NOFILTER Is your photo already perfect? Use the #NoFilter hashtag to show off those rich colors and details of your photo that haven’t been edited using one of Instagram’s many filters. Brands are using this frequently, along with millions of users, so utilizing the hashtag will result in a greater reach for your photos. #TBT TBT stands for Throwback Thursday. Instagram users love sharing old photos of themselves, and Throwback Thursday has become the perfect opportunity to do so. Many brands have adapted #TBT into their posts by sharing historic images or fun flashbacks that relate to their brand. #PHOTOFTHEDAY AND #PICOFTHEDAY The origin of #PhotooftheDay comes from the Instagram account, @PhotofotheDay where they ask their followers to use the hashtag and they’ll feature the best in their own feed. However, #PicoftheDay does not have an account tied to it, so it may be a better opportunity for your brand to feature a photo. Especially since 53 million people have used this hashtag on their photos. #INSTAGOOD Does your branded image have some serious art chops? Instagood was created to feature the work of talented photographers through the Instagram account @instagood. As the second most popular hashtag on Instagram, you can either use the hashtag on your photos and cross your fingers for them to see it, or visit their Tumblr page to nominate someone other than yourself to be featured. Have you seen examples of brands using different hashtags? Let us know in the comments! The post How Brands Can Leverage Instagram Hashtags appeared first on Ignite Social Media.
Beginning tomorrow, Wednesday, June 5th, YouTube will automatically be implementing a new layout for everyone, theyre calling it YouTube One Channel. Here is everything YouTube marketers need to know to get their channels updated. CHANNEL ART A new cover photo, similar to Facebook and Google+, will be highlighted at the top of your Channel. This banner will be visible on a computer, mobile device, tablet, and TV. However, each device will display the Channel art at a different size. As a best practice, upload an image file that’s optimized to fit each dimension correctly, which in this case is 2560 X 1440 PX. From there, each device displays a smaller portion of the same photo resulting in unwanted cropping if content is outside of the given proportions. TV 2560 X 1440 px (_The entire image will be seen_) DESKTOP MINIMUM – 1546 X 423 px (_This is the ‘Safe Area’ where all text and logos should be centered to always display correctly_) MAXIMUM – 2560 X 423 px (_The areas to the left and right of the minimum desktop size may be visible depending on the viewer’s browser size_) MOBILE 1546 X 423 px _(Image will be scaled down to width of mobile screen which varies by device_) TABLETS 1855 X 423 px (_Slightly larger than the ‘Safe Area’_) CHANNEL TRAILER Besides Channel Art, you’ll need to choose a “Channel Trailer” to feature, which is basically a welcome video that viewers will see the first time they come to your channel. The purpose of this is to help drive channel subscriptions, so make sure to choose a video that will represent your brand! Now that youre ready to update to the new YouTube One Channel, get started here: www.youtube.com/onechannel Full Disclosure: Samsung Televisions is a client of Ignite Social Media. The post YouTube One Channel Redesign: What Social Media Marketers Need to Know appeared first on Ignite Social Media.
At Ignite Social Media, we love a healthy debate and JELL-Os most recent Twitter campaign, Fun My Life #FML, has us talking. In this blog post, two of our community managers, Thea Neal (Pro JELL-O #FML) and John Patterson (Con JELL-O #FML), enter the ring to duke it out over their respective opinions on why the campaign will or will not be a success. Here are their arguments – you decide who wins. THE PREMISE: FUN MY LIFE BY JELL-O We’ve all had an #FML moment. If you’ve been living under a rock, the popular hashtag stands for “F**k My Life,” and is often used when one is SUPER bummed out. JELL-Os campaign takes the “f**k” to “fun,” and responds to #FML tweets with a photo and a link to a gift to make the user’s day better. From 27-week pregnant moms to sad students with flat tires, JELL-O has gifted alarm clocks, board games, whoopee cushions and more. JELL-OS POTENTIAL TWITTER MARKETING #WIN BY THEA NEAL JELL-Os Fun My Life campaign is just that – fun. By taking tweets from Negative Nancies around the globe and rewarding them with free stuff, what’s not to love? The campaign is simple, entertaining, and let’s say it again – THERES FREE STUFF! ITS A STEP ABOVE TRENDJACKING Not only did JELL-O jump on a hashtag that everyone already knows, it changed the meaning and ran with it. Sure, “fun” isn’t a verb, and it isn’t nearly as potent as the original, but the popularity of #FML already put JELL-O a step above other pages that have tried to make their own hashtag from scratch. The brand gets engagement from users who didn’t even know they were providing content. SURPRISE AND DELIGHT People love to be surprised with free stuff. They don’t have to enter a sweepstakes or really do an ounce of work (except give their address in a form to claim their prize). This is the ultimate campaign for the lazy person who is having a bad day. YOU CANT HACK THE SYSTEM When I saw that JELL-O responded with a link where the user had 48 hours to redeem the prize, I clicked through to try to claim it myself. Of course, I couldn’t, since I wasn’t the original user who tweeted. Well done, JELL-O. I’m sure I’m not the only jerk who tried to steal someone else’s prize. BUT PEOPLE WILL ABUSE THE #FML HASHTAG! Well, it’s the Internet. Of course they will. But when they do, JELL-O handles it wonderfully, as seen below. JELL-OS POTENTIAL TWITTER MARKETING #FAIL BY JOHN PATTERSON As my fellow Community Manager Thea Neal has mentioned. JELL-O’s latest Twitter campaign has been the subject of some debate in our office. Let me start by saying I love JELL-O, however, I think that this campaign has the potential to be the source of some problems for JELL-O. Here’s why I am concerned: THE NUMBERS ARE AGAINST THEM The hashtag #FML has over 1 million mentions (according to Topsy) and all of them are meant to mean F**k My Life. They are trying to reroute a conversation that is almost as old as Twitter. As of right now there is a spike in conversation, but conversation volume doesn’t necessarily mean success. See my article on community building. Sentiment is the missing component here. Not everything can be measured in engagement and impressions. To be fair though, they are seeing some serious engagement numbers. _Chart courtesy of Topsy_ BRANDS ARE A TROLLS HOLY GRAIL There is no faster way to troll fame than to expertly troll a major brand. This means that while they may receive a lot of retweets and mentions, many of those could be poking fun at the brand in an attempt to elevate that user’s troll status. Planning will be key for responses and post timing. USERS ALREADY QUESTION BRANDS UNDERSTANDING OF TWITTER CULTURE Brand’s are regularly called out for not fully understanding the culture of Twitter when conducting their Twitter Marketing Campaigns. While as a marketer I know it is tongue in cheek, to many on Twitter, it could appear as if the brand doesn’t understand the meaning of the term or is stretching to make its message relevant. WHY I THINK IT WORKED FOR KMART AND MIGHT NOT FOR JELL-O The discussion of starting conversations versus joining them is one I have with my peers frequently. The difference between Kmart’s strategy and JELL-O’s strategy serves as a good compare and contrast between the two different methods. It also shows you that there is risk in hijacking hashtags. HOW JELL-O COULD MAKE ME EAT MY WORDS (DELICIOUS JELL-O WORDS) By being quick, clever and sticking to their branding, JELL-O could turn the tide in their favor. It all hinges on their community management team. How do you determine who you respond to, what do you say, and how do you handle the trolls? If done correctly, I could be eating my sweet, sugary, jiggly words as they cash in on Twitter marketing gold. Have you received an #FML prize from JELL-O? We’d love to see how it turned out! Tweet us at @nealthea or the Negative Nancy of the group, @johnpatterson85. The post Community Managers Debate JELL-Os #FML Twitter Campaign appeared first on Ignite Social Media.
Facebook begins verifying brand Pages and Yahoo wastes no time getting paid ads into desktop Tumblr feeds in this weeks Social You Should Know. BRANDS CAN FIND OPPORTUNITY WITH YOUTUBE’S NEWEST TOOL YouTube improved its suite of video editing tools with a slow motion enhancement feature. Developed in-house, the new feature blends frames together to create the slow motion effect. This enhancement could provide brands with opportunities to highlight product features and messages, as well as content creation. YouTube’s new tool is now available to all site users. FACEBOOK ANNOUNCES VERIFIED PAGES Facebook launched verified Pages to denote the authentic Pages of high-profile brands and people. Verified Pages will have a blue checkmark signifying this distinction. This change is good news for brands on Facebook because social search presence will improve as verified Pages seem to appear first in Graph Search. Page verification will also improve brand credibility and will provide brands with an opportunity to reclaim lost impressions due to duplicate or scam pages. Facebook said it will eventually roll this out to more brands that meet its verification criteria; for now Facebook has verified a select few brand and celebrity pages. PAID ADS HIT TUMBLR DESKTOP FEEDS Introduced a month ago on Tumblr’s mobile dashboards, sponsored posts are now live on users’ desktop feeds. A small dollar sign in the top right corner of the sponsored post is the only difference a user will see between paid posts and a usual post. Users will be able to reblog, like, follow and share these ads (and the brands) as they do with posts from other blogs they follow. Companies that are first to test these new sponsored posts include Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. This announcement comes a little more than a week after Yahoo’s billion dollar purchase of Tumblr. That was fast. Youre up to date. Have a good weekend. The post Paid Posts Arrive on Tumblr: Social You Should Know appeared first on Ignite Social Media.
Its been about 24 hours since Facebook announced that it would begin verifying pages and most of us in the Facebook marketing world are still trying to determine what this means for brands. Personally, I think this is one of the few additions Facebook has made recently that actually benefits the brands that receive verification. Heres why: IMPROVED BRAND CREDIBILITY Brand credibility is a constant struggle in the social space. With all of the scams that float around the Internet, its a struggle that Community Management teams face every day. I can attest to that firsthand. You might be surprised how much a duplicated brand page with a thousand or fewer fans can damage your brand. Page verification is aimed at fixing this issue for brands. By offering instant credibility, much in the same way Twitter does, it allows you to separate yourself from anyone who might be trying to use your brand name maliciously. AN OPPORTUNITY TO RECLAIM LOST IMPRESSIONS Facebook doesnt like to talk about how duplicate pages affect your brands performance on the platform, but I will. Duplicate pages could be costing you thousands of impressions without you ever knowing it. The fans of these pages may not see the updates of the duplicate page regularly enough to realize that it isnt the official page. Also, the owners of duplicate pages are clever. They may even replicate your creative to make the two pages indistinguishable. Take a look at Selena Gomez for example. __ Above youll see Selenas newly verified page with roughly 43 million likes. Below you’ll find two examples of duplicate pages. While these pages are not malicious, they are a concern. The initial concern is the loss of about 5.5 million potential impressions. As it continues to get more difficult to generate impressions on Facebook, pages like these could be hurting your brand pages performance without you ever being aware. Verification will help eliminate the confusion for users who cant tell which page is official and which pages are just fan tributes. IMPROVED SOCIAL SEARCH PRESENCE It appears as of right now that verified pages will always appear first in Graph Search. This is majorly beneficial for your brand as social search becomes part of Facebook marketing strategy. Fan count and search relevance are still key as you can clearly see in the screen capture above, but the verification mark makes the first search selection stand out from the others. A NEW WEAPON IN THE BATTLE AGAINST SPAM Spam messaging on Facebook hurts the efforts of legitimate marketers. Like Spam email, and junk mail before that, these garbage messages cloud up the conversation and make it harder for us to tell our story. Verified pages could offer brands a way to break through the clutter created by spam messages. IT WONT SOLVE ALL YOUR PROBLEMS THOUGH Page verification is good for brands and its definitely a step in the right direction for Facebook, but it isnt the cure all for your Facebook marketing woes. Here are a few reasons why: 1. FACEBOOK CHOOSES WHO GETS VERIFIED Currently they have selection criteria that they have not shared with the public. Essentially this means if your page doesnt have millions of fans and isnt in serious danger of being duplicated, youll have to wait. 2. THIS WONT STOP USERS FROM CREATING DUPLICATE PAGES It is still necessary to conduct occasional searches for your brand on all of your social networks. Due diligence is the only way to ensure your brand is being portrayed the way you would like them to be in the social space. 3. IT DOESNT GUARANTEE INCREASED REACH OR ENGAGEMENT Will it make it easier for fans to find you? Yes. Will it make it easier to determine official brand pages? Yes. Is it a substitute for outstanding content and a solid paid, earned, owned strategy? Absolutely NOT. SO HOW WILL MY FACEBOOK MARKETING STRATEGY CHANGE? In short – it wont. Well, not right away at least. Verification will roll out slowly to brands as all Facebook updates do. Initially youll only see selected brands with the verified mark, but Facebook has said it will eventually roll out to more brands that meet its verification criteria. The post What Does Facebook Page Verification Mean for Your Brand? appeared first on Ignite Social Media.