Using social networks such as Twitter when watching TV has become a strong trend, especially when related to sporting events and popular series or lifestyle-specific programming. In fact, according to Twitter, Ninety-five percent of live TV conversation currently happens on Twitter, (Bluefin) and half of all Super Bowl commercials had hashtags on them, helping guide [...]

The post Twitter takes the lead in dual-screen ad models with Amplify appeared first on Online PR and social media agency - Liberate Media.

Last week there was a bit of a stir caused in no small part by the following tweet from Rupert Murdoch: "Look out Facebook! Hours spent participating per member dropping seriously. First really bad sign as seen by crappy MySpace years ago." So is this the beginning of the end for Facebook? Or is [...]

The post Is Facebook's power beginning to wane, or are we seeing the next evolution of the network? appeared first on Online PR and social media agency - Liberate Media.

After the announcement on Thursday that Britain has avoided a triple-dip recession with the economy expanding more than expected by 0.3 per cent in the first quarter, WPP

The post WPP results show UK growth appeared first on Online PR and social media agency - Liberate Media.

Just picked up a shocking infographic from Barclays Bank

The post Business still missing the mobile opportunity [infographic] appeared first on Online PR and social media agency - Liberate Media.

I had the privilege of moderating an excellent webinar last week where Phillip Clement, Marketing and Sales Director of SDL Bemoko presented some great ideas and data how to increase your speed to market with mobile. Phillip focused on ways to manage customer experience across multiple channels, dealing with the rapid pace of change in [...]

The post Increase Your Speed to Market with Mobile appeared first on Online PR and social media agency - Liberate Media.

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The post Twitter Tirades never end well appeared first on Online PR and social media agency - Liberate Media.

Can you use a free tool like Google Analytics to prove that social media is contributing to the business? Yes. But you need to know your goals.

The post Andrew Bruce Smith: proving social media ROI with Google Analytics appeared first on Online PR and social media agency - Liberate Media.

Have we forgotten about quality in the rush to prove that social media is valuable? And what does quality mean, anyway?

The post Panel: Is quality the forgotten metric? appeared first on Online PR and social media agency - Liberate Media.

The obvious spam bots of the past are evolving into sophisticated silent influencers - could they create a mass movement?

The post Lutz Finger: the rise of the influential social media bot appeared first on Online PR and social media agency - Liberate Media.

Every new platform means new forms of analytics. And that means many, clashing platforms. How can you make sense of this data?

The post Marshall Sponder: making your measurement and analytics tools actually work appeared first on Online PR and social media agency - Liberate Media.