"After the 2011 Tohoku earthquake and the devastating tsunami, many people in Japan have been working to reconstruct their home towns. Six sake producers from Tohoku are marketing a new series of sparkling sake under the name Rice Magic, hoping to stimulate the economy of their region.

Emotionally appealing artworks by the Swedish glass artist Ulrica Hydman Vallien were used for the eye-catching packaging design. The two main colours, red and black, stand for Japan and its undefeatable spirit. The decorative bottles can also be reused as flower vases in memory of the catastrophe."

Designed By: GTDI Co. Ltd., Tokyo

"The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualised in a packaging design that satisfies a demanding target group and demonstrates the quality of the product convincingly? The solution shows a highly vivid implementation: according to the motto "We believe in what we see", the packaging aims to have maximum transparency."

The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words. Featuring only the company logo and slogan, this packaging thus submits the product to quality control directly at the point of sale and serves as a mark of confidence at the same time. By being subjected to this visible test of endurance, the watch is able to immediately convince the customers of its particularly high quality."

Client: Festina, Germany

Agency: Scholz & Friends , Germany

Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider

Creative Direction: Mathias Rebmann, Florian Schwalme

Art Direction: Sebastian Frese, Ralf Schroeder, Michael Hess, Jürgen Krugsperger, Ksenia Slavcheva

Photography: Attila Hartwig

Image editing: Maren Boerner

Account Manager: Albert Petzold, David von Hilchen

The Festina Profundo 6692 keeps its promises: water-tight. The evidence of this is clear by its packaging at first glance.

The watch is presented at the point of sale in an eye-catching way directly in its element - under water. To do this, the watches were sealed in water-filled see-through bags.

Pearlfisher London creates brand identity for new raw coconut water brand - Unoco. Pearlfisher has created the brand identity, naming, tone of voice and packaging design for new raw coconut water - Unoco. Unoco's challenge is to introduce the first truly raw coconut water into the growing, hugely desirable but increasingly competitive functional drinks category.

Unoco is made using the wild jellynut coconut - a young, green coconut from the Philippines - with less sweetness and more minerals to produce a clean, crisp, smoother and refreshingly unsweet drink that provides the real hydration our bodies crave and the natural taste of real, raw coconut. Unlike other variants on the market, Unoco is unheated. High pressure processing keeps the nutrients active and untouched and, ultimately, in sync with the way our bodies work.

Pearlfisher was tasked with unlocking the story to clearly show Unoco's point of difference and to create a totally new and challenging raw brand proposition in a market where 'pure' is already assumed and established.

Pearlfisher Head of Words, Sylvie Saunders, explains, "Our objective was to create a distinctive character and attitude for a brand that is: Untouched, Unheated, Unrefined, Unchanged, Unsweetened and Untampered with. We needed to design a name and tone of voice that was definitive but meaningful. And so we have embraced the 'Uns', which have become central to the whole story and are used throughout the copy, communication and brand name, Unoco, which is evocative of the word coconut."

Commenting on the creation of the new identity, Pearlfisher Creative Director Sarah Cattle, added, "We wanted to reflect the difference and unique and challenging nature of the product visually, steering away from the stereotypical imagery and photography of coconuts, coconut trees and water droplets that dominate this marketplace. Instead, we chose to create a more disruptive but still simple identity, using the letters that spell out the Unoco name in a pattern that reflects and represents the idea of a young, fresh, coconut with a liquid centre. It is confident, potent and definitive."

Hamish McCall, Founder of Unoco commented, "Pearlfisher completely grasped our strategic challenge by creating a brand that reflects the true uniqueness of the product in the current marketplace. They have created a crisp, clean brand identity with a very distinctive tone of voice. Theyve been a pleasure to work with." Unoco is now available from Harrods, Whole Foods Market, Planet Organic, NAMA artisan raw food and many local independent health and natural food stores.

Agency: Pearlfisher , London

Creative Director: Sarah Cattle, Pearl Fisher

Founding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher

Design Director: Dan Gladden, Pearlfisher Designer: Sophie Maliphant, Pearlfisher

Client Service Director: Matt Small, Pearlfisher

Senior Strategist : Georgia Levison, Pearlfisher Head of Words: Sylvie Saunders, Pearlfisher

Chobani took the opportunity to revamp their yogurt packaging after a legal fight over the term "Greek Yogurt" with Fage, who claimed that the term can only be used to described yogurt from Greece (Chobani is made in the US) Chobanis UK packages now refers to their yogurt as "Strained Yogurt". The challenge only effects Packages sold in the UK. In the US market, Chobani remained as Greek Yogurt.

"As Chobani has grown from our humble beginnings we have always looked to provide better options. We have redesigned our packaging for the UK to ensure that we clearly communicate what we stand for as a brand. Naturally sourced ingredients and a simple, crafted product that is deliciously thick, creamy and high in protein. We also simplified to ensure that our identity remained clear and uncluttered so that we could build on our brand rather than the graphic play on our previous packaging."

*An appeal as been granted - the case will be heard in September*

Designed by Chobani

Two Weeks To Go To The Biggest Package Design Event Of The Year! Have You Registered Yet? Dont Worry. Theres Still Time!

Now in its 3rd year, The Dieline Package Design Conference has become the leading design conference focused on the package design industry and package designers. This years theme is ELEVATE, it is all about elevating the role of package design in the marketing mix, and elevating the package design industry as a whole.

The Dieline Package Design Conference sessions will:

* Teach you how to consider the role of design in improving sales of a product and tactics for creating meaningful differentiation. There are plenty of beautiful designs out there, but few reinvent the perceptions of products benefits or pay off by shifting cultural ideology. * Provide you with the language and tools need to convince decision makers that your designs are truly communicating to the brand target. Our goal is to go beyond presentations about geeking out on typography or what colors are in this year. We want to teach you to be better at considering the role of design in improving sales of a product, and to create meaningful differentiation. * Inspire in the form of fantastic work from packaging industry experts, tips on effective processes and advice on successfully reinventing brands. We will elevate the role of package designers beyond craftsmanship discussion, and our sessions will discuss becoming more influential and in demand. * Celebrate excellence at The Dieline Package Design Awards 2013, the prestigious annual worldwide package design awards competition.

Sallere makes classic sauces and flavored compound butters in small batches using natural and fresh ingredients. The task for designojo was to help bring the Sallere brand to life thru the development of a visual style which included a brand identity, photography, packaging and their web presence.

Designed by designojo, New York City

CREDITS Creative Direction: Stephen Pannone Illustration: Steven Noble

Check out the vast selection of baking products from Williams - Sonoma. We love the range of styles and concets represented in each line of product - The Cupcake Mix looks fun, flirty and festive, The Pancake and Waffle Mixes is working the retro 50s style and The industrial woodcut type and illustrations perfectly fits the Organic Grains. See more after the jump!

Dannon asked Bearwood&Co to help them create a new yogurt brand with all-family appeal. The task was to create a stand-out in the crowded dairy aisle and catch Moms interest with "just a few simple ingredients" story. Every thing about the packaging design is deliberately bold and simple, in line with the natural-good-for-you product concept. The PURE logo drips with dairy deliciousness while the oversized berries deliver a mouth-watering freshness.

Designed by Bearwood&Co, New York

"Pergamen designed a new logo and packaging for Jupík beverages produced by company Kofola, one of the most important producers of soft drinks in Central and Eastern Europe.

Jupík beverages are for children aged between three and ten years. The new designs highlight the recent innovations in the products recipe: the drinks do not contain any preservatives or artificial colours and are low in calories. The new playful illustrations of kids dressed in animal costumes invite the children to identify with the fun fruit flavours of Jupik"

The simple packaging with its soft colour scheme is significantly different from its competitors. The Jupík Aqua packaging with its illustrations of thirsty animals and the combination of matt and glossy surfaces reminds the customer of childrens picture story books. The design for Jupík Sport Aqua encourages little athletes to feel more sophisticated and that they are part of the adult world. The new simplified logo with its soft colour palette is clear and eye catching and stands out on the shelves." Designed by Pergamen, Slovakia

Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.

"Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. St. Bernadine extended this brand promise through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil. It's time to succumb to the guilty pleasure of Evil Spirits."

Designed by Saint Bernadine Mission Communications Inc., Canada

"Relishing travel conveys a promise of life inspired by food. It not only inherits the glamour of the nature beauty of the land and the elegance of the farmers living with the sky, but also contains 30 years of handmade pride. In the little cubic space, we try to imitate the taste of the warm sunshine and the sour fruit flavor."

"The style of design was set in the beginning to be with sense of primitive simplicity and embedded with cultural experiences. It also integrated the concepts of the brand that is, consumers can take limited edition of memories and unlimited feelings from every journey; therefore, consumers are able to directly connect with cultural code of a souvenir because of its traditional souvenir-form appearance. Moreover, the packaging is reduced to a certain extent in order to avoid wasting on unnecessary materials and complication. In addition, this brand insists to use locally grown pineapples. The golden semé figures are spread over the cloth of packaging, conveying the grace from unselfish sunlight of pleasant warmth as well as representing the feelings of fertile land of this moment. The design of fabric bag, which is the visual focus of the packaging, is patterned in the symbol of the brand, pineapple, which is also the auxiliary visual marking of this brand. The centre of the constituent patterns is a symbol of coin, indicating the pronunciation of pineapple in Taiwanese, which has a homonymic meaning of the coming luck; therefore, the intentions of gifting also means a blessing."

Designed by ANGLE Visual Integration, Taiwan

"TENGA, the Japanese New Adult Concept for men, recently unveiled a line of female adult novelties under a new brand, iroha.

iroha is determined to, "Redefine pleasure for women," and the line consists of three variations of a pastel-colored, palm-sized rechargeable vibrator: the Yuki, Midori and Sakura. Each comes packaged in a clear display case that doubles as the charging base. The vibrators themselves have a similar look and feel to traditional Japanese confectioneries and the packaging is intended to be as inviting as a box of sweets."

Designed by TENGA/ iroha, Japan

"Hither & Yon is the result of Richard and Malcolm Leasks unwavering passion to deliver the best possible wine from South Australias McLaren Vale wine region. With vineyards scattered high and low throughout the entire range of McLaren Vales diverse terroirs, the Leask brothers seek out the finest parcels of fruit from each vintage for their wine making adventures.

That was all the inspiration Voice needed to create the brand, Hither & Yon, producing a design that reflected the constant diversity and unexpected pleasures of the wine within. The symbolic ampersand derived from the name gives the range consistency, whilst allowing infinite variations in typography and illustrative style. Using a different illustrator, from a different part of the globe every time, a unique ampersand is created to represent the tasting notes of each variety and vintage--expressing colour, nose and palette."

"As each variety is unique, a single ampersand only exists to express that vintage--it's never repeated. The type, Hither/Yon positioning is dynamic continuing the notion of searching here and there.

Further drawing upon the philosophy of here and there, the brand identity evolved into the cellar door by creating an environment from sourcing furniture, objects, material, etc. from anywhere and everywhere.

A truly holistic brand, Voice created the name, brand language, packaging, website and cellar door experience."

Designed by Voice,

At The Dieline we LOVE our coffee. It is evident in our morning lattes, and afternoon espresso. We have put together a list of 30 Creative Coffee Packages, yes, thirty! We love coffee that much. Our selection includes our resident coffee, Handsome Coffee - The latest 3 Region Blend packaging from our friends at Starbucks and one of my personal favorite, Gravity Coffee, from New Zealand. Dont forget to comment below! What are some of YOUR favorite coffee packages?

1. GRAVITY COFFEE

2. STARBUCKS 3 REGION BLENDS

3. RIO COFFEE

4. HANDSOME COFFEE

5. DOGWOOD

6. SEATTLES BEST

7. ZOEGAS COFFEE

8. SAR CHURRO SACRED BLEND

9. STARBUCKS RESERVE

10. RIVAL BROS

11. FUEL

12. TWO SEASONS

13. VELO COFFEE ROASTERS

14. KOBRICK COFFEE

15. BALZAC COFFEE ROASTERS

16. RESERVE COLLECTION

17. BLACK GOAT COFFEE

18. ATOMIC COFFEE

19. STATIC COFFEE

20. STAR TRADE COFFEE

21. 5 SENSES COFFEE

22. VERVE COFFEE ROASTERS

23. CAFE BRASILEIRO

24. GOSHEN COFFEE COMPANY

25. ORIGIN COFFEE

26. PRINCE STREET CAFE

27. REGULAR COFFEE

28. JOE COFFEE

29. IRVING FARM

30 VELOCITA COFFEE

"The graphic solution for Interapothek is inspired on the expression "to get to the point" (or "to the spot", as we say in Spanish): the package shows a vivid representation of the problem and of its remedy. Embossed spots cover the package, except where the name of the product has whipped them off. The cardboard chosen has a touch and a colour very similar to human skin. On the tube, instead, the spots have a shiny finishing as a sign of an oily skin. These simple effects elicit an instant reaction on behalf of the user, who recognizes and understands the message."

As Eduardo explains: Acne is a very frustrating problem for adolescents as well as for grown up people. This brand offers a complete solution for the prevention and care of acne, thanks to a high-end pharmaceutical formula."

Designed by Eduardo Del Fraile, Spain

Lo Virol, a new line of young wines from Celler Cercavins was inspired by simple, straightforward, and universal celebratorial occasions; the arrival of a new year, the return home of a beloved family member or the end of a long course. All of which can be feasted with a glass of wine.

Estudio Dorian used a cheerful, colorful and optimistic color palette on thier classic decorative flags - a common decorative element at any party or festival - which emphasize the celebratory concept

Designed By: Estudio Dorian, Barcelona

Nestlé Nutrition acquired the Good Start brand from Novartis International in 2007 and began the process to have the Good Start brand become part of the Gerber portfolio of products. By evolving the brand through two package redesigns over several years, Zack Group worked with Nestlé to achieve the goal of transitioning the Good Start brand to a Gerber master brand strategy.

The first redesign focused on evolving and simplifying the brand communication strategy while incorporating the Gerber "corner arch" branding system to the Good Start design strategy. The objective was to modify the Good Start logo, work with the brand color palette, and simplify communications & nutritional benefits. The result was a clean, less cluttered design strategy that visually aligned the Good Start brand into the Gerber family of products.

The final step in the migration strategy incorporated a new ergonomic canister structure along with graphic design modifications. Following a graphic design exploration, Zack Group arrived at a new Gerber master brand strategy that is now being used across Gerber branded products. The redesigned solution is easier to shop, approachable, and contemporary.

Designed by Zack Group, New York

The brief was to create a concept to establish a brand for Finnish independent watchmaker Antti Rönkkö. The new brand and packaging had to be the pinnacle of the range of Finnish fine watchmaking, craftsmanship and luxury. Rönkkö timepieces needed to attract discerning, 'free-thinking' watch enthusiasts already engaged with fine timepieces and horology. Brand had to exude perfection, insight and credibility, while communicating its unique method of making by hand in Finnish Silence.

Rönkkö Watches wanted to to be true to the character of watchmaker Rönkkö and designed the brand concept rooting from the the distinctive Finnish feature; the quietness of watchmaker himself. This uncompromising silence and devotion shows up in the number of years of timely design process. It took five years for Rönkkö to realize the design of the Steel Labyrinth, giving him time to meet all his ideals and requirements; both mechanical and aesthetic.

"To truly understand a Finn, one has to first understand silence. The higher state of silence. Aware mental state, where thoughts and ideas form intuitively before creative expression. In communication, Finnish Silence is seen as unpleasant and uncomfortable because it is misunderstood. Its mixed with impoliteness, shyness, pride or arrogance - though it is ethnologically rooted from the appreciation of others and it means the aware creative fermentation of thought. For a Finn, silence means time for thought; creating something out of nothing. All insight; design, art and innovation are born in quiet. Realization happens when one has a break from thinking. Centuries of knowledge are woven into revelatory moments in watchmaking."

Brand concept, packaging and identity design is collaboration of watchmaker Antti Rönkkö and creative director Arto Komulainen

Launching next month, is an exciting new Dark Fruit variant from Strongbow, the UKʼs biggest selling cider brand with packaging designed by international brand design agency Bulletproof. Bulletproof were awarded the project by Strongbow brand owner HEINEKEN in October 2012 based on the strength of their existing relationship with the Strongbow UK brand team.

Commenting on the project Lucy Harman, Strongbow UK brand manager said:

"The packaging designed by Bulletproof, fits into the new look introduced by the brand redesign of June 2012. The Dark Fruit look is a natural evolution, introducing a more premium, sleek and understated style. Overall the design retains the power and masculine pride of the parent brand, but introduces an intriguing new variant for a new generation of cider drinkers."

"Strongbow Dark Fruit heralds a new era in the evolution of the Strongbow brand. In a sea of premium flavoured cider we wanted to create a credible, accessible option for Everyday Cider drinkers with a powerful, masculine positioning. The matte charcoal finish ensures masculine cues, whilst remaining inherently Strongbow through our distinctive architecture and branding." Tony Connor, Bulletproof Creative Director

Strongbow Dark Fruit will initially launch a 440ml can with 10 x 440ml can multipacks available in the off-trade from June 2013, followed by 500ml glass bottles from mid August

Designed by Bulletproof, London

Just 2 Weeks Away From The Dieline Conference! Register To ELEVATE Your Package Design Career.

Now in its 3rd year, The Dieline Package Design Conference has become the leading design conference focused on the package design industry and package designers. This years theme is ELEVATE, it is all about elevating the role of package design in the marketing mix, and elevating the package design industry as a whole.

The Dieline Package Design Conference sessions will:

* Teach you how to consider the role of design in improving sales of a product and tactics for creating meaningful differentiation. There are plenty of beautiful designs out there, but few reinvent the perceptions of products benefits or pay off by shifting cultural ideology. * Provide you with the language and tools need to convince decision makers that your designs are truly communicating to the brand target. Our goal is to go beyond presentations about geeking out on typography or what colors are in this year. We want to teach you to be better at considering the role of design in improving sales of a product, and to create meaningful differentiation. * Inspire in the form of fantastic work from packaging industry experts, tips on effective processes and advice on successfully reinventing brands. We will elevate the role of package designers beyond craftsmanship discussion, and our sessions will discuss becoming more influential and in demand. * Celebrate excellence at The Dieline Package Design Awards 2013, the prestigious annual worldwide package design awards competition.

Anagrama had a very clear goal for Bricos: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.

"In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the companys success throughout the years.

On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.The projects design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object.

These elements turn Bricos into a brand ready to compete internationally."

Designed by Anagrama, Mexico Distrito Federal, Mexico

A gentleman never blames his tools. So make sure you have the right tool for the job! Wild and Wolf have created the Gentlemens Hardware collection to be functional, whilst always looking dapper.

Designed by Wild and Wolf, UK

Check out this weeks Top 10 package design on The Dieline. Did your favorite make the cut?

1. MARSHALL FRIDGE

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2. SANGRíA LOLEA

READ MORE

3. KANYE WEST: YEEZUS

READ MORE

4. FOTOSTRAP

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5. LA PASTA

READ MORE

6. MILK TALK

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7. STUDENT: LOVE HURTS

READ MORE

8. VYSOKO-VYSOKO DAIRY

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9. LA MICHOACANA

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10. YUMMOS

READ MORE

"Don Manuel 93 is a handmade product made in the region of Tlaxcala, Mexico. This bottle pays homage to Don Manuel and his grandfather birthday where he turns ninety-three. Don Manuel was a fan of horses, but now where ever there were once horses there is blue agave."

Process: Screen printing on glass and paper

Designed by: Objeto Obsesión,

Photoshoot Don Manuel 93 from OBJESION on Vimeo.

Coca Cola Colombia released a commercial spotting Coca Cola bottles made entirely of ice, reminding consumers that as the temperature rises, a bottle of Coke is best served "Iced Cold". In this spot we see a crowded colombian beach with people of all ages ordering and enjoying their bottle of Coke served in ice bottles on the beach. Weve seen plenty of concept bars and parties served drinks in frozen shot glasses and tumblers before, usually in a room with controlled temperature, not in the middle of the beach on a hot summers day. We think its a pretty nifty idea for a seasonal promotion - a great selling point for a pop up bar - or a beach party. Check out the video after the jump!