- Dumb Ways to Die Game
- Photoshop Live Street Retouch Prank
- Robinsons Pals
- Cannes 1950s Infographic
- Kanji City
- Volkswagen Side Assist Warnings
- Pub Loo Shocker
- Playstation Greatness Awaits
- The Donor Cable
- Red Cross #DonateExample
Metro Trains Melbourne, whose "Dumb Ways to Die" campaign won Direct and PR Grand Prix awards at Cannes 2013, recently launched the Dumb Ways to Die game as a smartphone app. Dumb Ways to Die is now a frantic action game that expands on scenes from the video. Tap, swipe, tilt and blow through one minigame after another and save as many characters as you can. Why is his hair on fire? Who cares, just RUN! Quickly wipe your screen free of puke. Balance that wobbling glue eater. Flick the piranhas out of range of those precious private parts. Swat wasps before it's too late. Carefully remove forks from toasters. Keep the idiots away from the edge of the platform. And who knew rattlesnakes were so picky about mustard? Users are challenged to perfect their dumb-death prevention skills to unlock the full set of characters for their train station, earn their own local copy of the original video, and compete against friends and highly skilled strangers on the Game Center leaderboard. CREDITS eveloped by McCann Melbourne by creative director John Mescall, art director Pat Baron, group account director Adrian Mills, account director Alec Hussain. Animation and character design is by Julian Frost. The Dumb Ways to Die song is by John Mescall and Ollie McGill. The app and game was developed at Barrel Of Donkeys by Sam Baird (game design and programming) and Julian Frost (art work and audio).
Adobe promoted the Scandinavian Adobe Creative Day recently with a Photoshop-driven prank involving a bus stop, hidden cameras and a Photoshop magician. One Photoshop magician, one bus stop and lots of hidden cameras. http://www.youtube.com/watch?v=BRAM8MpqIeA CREDITS The Photoshop Live Street Prank was developed at Abby Norm, Stockholm, and starred photographer and retouch artist Erik Johansson. Filming was produced at Autoboys. Music is by Hannes Lidén & Bessem Bedziri. Digital production was by We Are Digital Sthlm.
Britvic, the UK soft drinks manufacturer, is promoting Robinsons fruit squash brand with "Pals", an emotive 60 second film celebrating the simple brilliance of energetic family play. "Pals" captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having 'sword' fights with twigs. The twist at the end is delightful. http://www.youtube.com/watch?v=gVY220ECU2A CREDITS The Pals campaign was developed at BBH London by creative directors Justin Moore and Hamish Pinnell, creatives Sarah Hardcastle, Elliot Shiels, Matt Moreland, Chris Clarke, agency producer Glenn Patton, strategic business leads John Harrison and Becky Russell, strategist Lilli English and account team director Alex Monger. Directors Si & Ad via Academy Films with director of photography Barry Ackroyd, producer Dom Thomas, executive producer Lizie Gower. Editor was Joe Guest at Final Cut. Post production was done at The Mill by VFX producer Ian Berry, 2D lead artist Wes, 2D artists David Wishart and colourist Aubrey Woodiwiss. Sound was produced by Nick Angell at Angell Sound.
SapientNitro and Cannes International Festival of Creativity have teamed up for a second year running to create the Cannes Lions Daily Infographics Project. Focusing on a different decade each day, six infographics visualise all the rich data and statistics that come out of the Festival. Produced almost in real-time by SapientNitro's Idea Engineers, the graphics are posted onto the Cannes Pinterest page. Scroll down to see the first infographic, focusing on the 1950s as well as providing a glimpse into this year's program.
"Kanji City", a movie designed for Japanese entertainment exercise program COG, has won a Yellow Pencil for Moving Image (Graphic Design) at the D&AD Awards. The short film takes viewers through the City of Kyoto using 16 kanji animations, each of which symbolises a tree, river, temple, gate and so on. http://www.youtube.com/watch?v=6xIT9vESUG8 "This project is new content designed for the exercise programme COG. Users can enjoy a 40-minute spinning exercise session with music and light installation, all synchronised to the pedalling. Instead of an instructor, a built-in iPad on each bike gives you effective directions by showing an animation that is themed to cities around the world. Kanji City is an intermediate programme for COG, designed with original images of Kyoto. Kyoto has tradition, culture and natural beauty. All virtual landscape is expressed in Kanji typeface." CREDITS The Kanji City film was produced at Party and Tymote by creative director/art director/type director Naoki Ito, director/animator Kota Iguchi, designers Chihiro Konno and Rei Ishii, type designers Q Asaba and Chihiro Konno, composer Satoshi Murai, producer Satoshi Takahashi and project manager Keita Furusawa.
Volkswagen is running a series of three television commercials promoting Side Assist technology. "Closet", "Bathroom" and "Living Room" use suspense to represent the shock experienced by motorists when a truckie or scooter lady suddenly appears in their side mirrors. With the Side Assist Warning feature on the Touareg, drivers are spared the shock. http://www.youtube.com/watch?v=ilrMT_CXuYw http://www.youtube.com/watch?v=7hybTBqz9EY http://www.youtube.com/watch?v=-S9nnkTrrAI CREDITS The Truckie Warnings campaign was developed at AlmapBBDO, Sao Paulo, by general creative directors Marcello Serpa, Luiz Sanches, creative directors Renato Simões, Marcos Medeiros, André Kassu, Bruno Prosperi, creatives Marcelo Nogueira, Benjamin Yung Jr., Pedro Rosa, agency producers Vera Jacinto, Rafael Motta, account supervisors Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana, Isabella Franco, planners Cintia Gonçalves, Sergio Katz, media team Paulo Camossa, Brian Cody, Fábio Urbanas, working with Volkswagen marketing team Artur Martins, Tiago Lara and Ana Paula Lobão. Filming was shot by director Dulcídio Caldeira via Paranoid BR. Music was produced at A9 Audio.
London's Department for Transport's THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over a pub in London and placed a fake mirror of similar size and shape to a car windscreen in the men's toilets. The agency team then propelled a human mannequin through the fake glass of the mirror, shocking the unsuspecting punters, played by actors, using the toilets. The incident included accompanying, specially-designed sound effects, which brought to life the full horror of a road accident. Hidden cameras were used to capture the action and the punters’ terrified reactions. The resulting film makes for compelling and sobering viewing, and cleverly conveys the potentially lethal impact of a drink on a night out. http://www.youtube.com/watch?v=TADO4LG29bs The Washroom campaign includes three print advertisements, consisting of a series of haunting portraits of the people one would encounter in the course of receiving a drink-driving conviction, right from the moment a drink driver gets pulled over. The images are merged into one, with the copy explaining the role of each person in the image. The radio campaign works in a similar way, with each person encountered during a drink-driving conviction introducing themselves and talking about the role they will play. The voices then merge together to form one monologue. Criminal Consequences Financial Consequences Employment Consequences CREDITS The Pub Loo Shocker campaign was developed at Leo Burnett London by creative director Tony Malcolm, executive creative director Justin Tindall, creative director Guy Moore, copywriter/art director Phil Deacon, copywriter/art director Sabina Kelly, agency producer Emma Bewley, planner Lorna Burt. Media was handled at M4C / Carat by planner Michelle Radley. Filming was shot by director Ed Morris via Rattling Stick with producer Chris Harrison. Editor was Jack Singer at Cut & Run. Post production was done at Moving Picture Company. Audio post production was done at Wave Studios. Photographer was Seamus Ryan.
Sony is promoting the Playstation 4 and games associated with its release with "Greatness Awaits", an interactive Youtube video. The 1.30 film begins outside an electronics store where a car has crashed, arrows in the bonnet. The narrator steps out of the car and walks through the streets talking to us about our claims on greatness. Finally he plunges into the melee, dealing with opponents from Sony Playstation games. The interactive version of the Greatness Awaits, online at greatnessawaits.com, provides viewers an opportunity to unlock 35 hidden objects (Easter eggs) associated with the release of new video games. http://www.youtube.com/watch?v=QOdW1OuZ1U0 "Who are you not to be great? You! The imagination of a brilliant child and the powers of an ancient god. Who are you to be ordinary? You, who can rescind life or raise the dead. Who are you to be afraid? You who can serve as judge and jury while hoarding infinite lives. Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word. Who are you to be anonymous? You, whose name should be spoken in reverent tones or terrified whispers. Who are you to deny greatness? If you were to deny to yourself you deny to the entire world. And we will not be denied." Scene 1 - 0:29 Transistor poster Two televisions on bottom right Lamp post - the Sentinel class airships from The Order Police Car lights from Watch Dogs Scene 2 - 0:49 Rapture Appliances sign from Bioshock Coconuts from FarCry 3 Surveillance cameras from WatchDogs Scene 3 - 0:58 The Witness poster Overlord Dropship from Killzone Shadowfall MacGrath market sign from Infamous 2 Scene 4 - 1:01 Watch Dogs character Killzone character Scene 5 - 1:03 (6) Baseball Player from MLB13 The Show ATAC Killzone ship Last of us zombie Witch Doctor from Diablo III Killzone symbol (on the car) Gran Turismo car (top left) Scene 6 - 1:08 (4) Captain Kenway from Assassin's Creed IV Black Flag Girl with round 4 sign Playstation Images Horse and Carriage from The Order 1886 The Order ship Sentinel Scene 7 - 1:16 (3) Delsin Rowe, Infamous Second Son Hellghast Terrorist from Killzone Knack (looks like a tree) Scene 8 - 1:20 (3) NBA backboard from NBA2K14 Dragon from The Elder Scrolls V Skyrim Demon from Diablo Scene 9 - 1:23 (7) Destiny globe ISA Cruiser from Killzone Shadow Fall Overlord Dropship from Killzone Shadow Fall Skeleton Army from Elder Scrolls V (far right) Beyond Two Souls vehicle MAWLR Killzone Assassins Creed black flag CREDITS The Greatness Awaits campaign was developed at BBH, New York, by chief creative officer John Patroulis, executive creative director Ari Weiss, creative director Nate Able, copywriter Rick Herrera, head of integrated production Justin Booth-Clibborn, senior producer Jennifer Moore Bell, production assistant AJ Gutierrez, head of account management Armando Turco, account director Melissa Hill, account manager Georgie Gooley and account coordinator Marshal Kerns. Filming was shot by director Rupert Sanders via MJZ with director of photography Greig Fraser, president David Zander, executive producer Kate Leahy, producer Laurie Boccaccio, production supervisor Adriana Cebada Mora, production designer Dominic Watkins and costume designer Mayes Rubeo, working with producer Jose Ludlow at Kinema Films in Mexico. Editor was Neil Smith at Work Post, New York, with executive producer Erica Thompson and assistant editor Healy Snow. Visual effects and finishing were produced at The Mill, New York, by executive producer Jo Arghiris, senior VFX producer Charlotte Arnold, VFX supervisor Iwan Zwarts, VFX supervisor Rob Petrie, assistant producer Juan Handal, colour producer Heath Raymond, colourist Fergus McCall, 2D lead compositor Iwan Zwarts, 2D compositing artists Kyle Cody, Dan DiFelice, additional artists Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo, 2D Conforms and Cut-downs artist Jade Kim, 3D lead artists Rob Petrie and Joji Tsuruga, 3D lead lighter Olivier Mitonneau, 3D animators Jeff Lopez, Alex Allain and Tyler Hurd, 3D artists Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim, 3D Massive team Wyattt Savarese, Ed Hicks, Hassan Tuimir, 3D FX team Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse, matte painter Can Y. Sanalan, title designer Mario Stipinovich, Tetsuro Mise and Eugene Kolb. LIDAR services were provided by Travis Reinke at Scanable. Rotoscoping was provided by Trace VFX. Sound was designed by Brian Emrich at Trinitite Studios and mixed at Sound Lounge by Tom Jucarone. Music was produced at Woodwork Music by Andrew Oswarek with composer Phil Kay.
Club SangueBom in Sao Paulo, Brazil, recently introduced the "Donor Cable", a smartphone accessory designed to promote blood donation. Outback Steakhouse restaurants, along with a few other spots in Sao Paulo, offered customers a chance to transfer power from fully charged smartphones to those needing a charge, using the Donor Cable, symbolizing the relationship between the blood donor and the patient. The goal of the project is to make blood donation part of everyday life. The expectation is to increase the number of regular blood donors, and to find partners interested in producing the new gadget on a larger scale, in partnership with Club SangueBom. All profits are used to help Brazilian blood banks. "We offer a way to solve an everyday problem and at the same time, remind the population about blood donation. Our biggest challenge is to encourage regular blood donation" says Frederico Dutra, director of Club SangueBom. CREDITS The Donor Cable campaign was developed at Leo Burnett Tailor Made by executive creative director Guilherme Jahara, creative director Rodrigo Jatene, copywriter Fernando Calvache, art directors Marcelo Bruzzesi and Marcio Bento, chief creative officer Marcelo Reis, and account director Marcelo Martirani. Technology was produced at Cricket Design.
Red Cross Brazil (Cruz Vermelha Brasileira) is running #donateexample, a digital campaign in which a virtual blood bag feeds the timeline of youtube videos. Clube 25 invites people between the ages of 18 and 25 to register to donate blood on a regular basis. They are able to promote the club by posting the animated blood bag beside videos they post on Youtube. "A club where it costs nothing to be a member. Only generosity." http://www.youtube.com/watch?v=xdH_KCIrTVw CREDITS The #DonateExample campaign was developed at Arcos Communicacao by executive creative director Carlos Renato Rocha, art director Thiago Reis, copywriter João Saraiva, agency producer Juliana Sarda, media managers Paula Fernanda, Carol Campello, illustrator Eugenio Lima, 3D illustrator Saulo LÃsias, web developer David Vieira. Production was done at Três Caras. Sound was produced at Onomatopeia.