I just wrote an article on my (other) blog about Orabrush, as an example of how to do YouTube and social media marketing right. If you're looking for some inspiration for your marketing efforts and your budget is non-existent, I highly recommend Orabrush's marketing strategy. One of the things I did in that piece was to [...] Related posts: The Secret to YouTube Success: Keep It Short and Keep It Real YouTube Insights Overview Skeleton Productions Webinar: YouTube for Business,... Click on the title to view the entire article in Web Analytics World

When launching a new paid search account, restructuring an existing account, or creating a new campaign, limiting where your ads are shown is essential. Showing your ads to the right target audience and carefully selecting when your ads are shown will lower what you pay per click and allow you to allocate spend to new [...] Related posts: Adwords Alternatives Live Video Streaming Benefits Targeting Marketing Click on the title to view the entire article in Web Analytics World

Last week I saw this interesting whiteboard Friday which talked about ‘Why We Can't Just Be SEOs Anymore’ by Rand. Though he has raised some valid points, like ‘perception of SEO is hard to change’, I have to disagree with him overall.  Sorry Rand, you are missing the complete picture.  SEO is not bigger [...] Click on the title to view the entire article in Web Analytics World

This is part 3 of a multi-part post on website testing.Part 1 is available herePart 2 is available here Alas, we reach the end of this blog series on site testing, but hopefully this is just the beginning of your journey in conversion optimization. As promised in part 2, this last post will focus on [...] Related posts: Take Politics Out of the Decision Making Process with Testing Part 2 Take Politics Out of the Decision Making Process with Testing Visual Website Optimizer Overview Click on the title to view the entire article in Web Analytics World

Business customers are increasingly raising questions about the security provisions that suppliers have in place to protect customer data that is supplied to them via the Internet or stored online in the cloud. Customers are increasingly insisting on having onerous rights of audit in agreements with their suppliers to enable the customer to monitor and [...] Related posts: Why Should you have a Data Protection and Security Policy Outsourcing and sub-contracting - legal issues Google... Click on the title to view the entire article in Web Analytics World

This is part 2 of a multi-part post on website testing, part 1 is available here Part 3 is going to include reporting features and final summaries. In my continuing journey to open eyes to A/B and multivariate testing, I’m going to show you 2 more tools this week. On the docket: Visual Website Optimizer [...] Related posts: Take Politics Out of the Decision Making Process with Testing Optimizely Overview Learn the Secrets and Power of Web Analytics Driven Testing Click on the title to view the entire article in Web Analytics World

SaaS is the common abbreviation used for "software as a service". You may know this under another name, for example ASP services (application service provider), software on demand or software subscription services. These names all refer to the same thing - software being made available to users via the Internet. Unlike standard software, with SaaS [...] Related posts: Escrow Agreement needed when providing Software via a Website? Cloud Computing – SaaS, PaaS and IaaS – is... Click on the title to view the entire article in Web Analytics World

This is part 1 of a multi-part post on A/B testing, stay tuned for future updates I saw this Dilbert comic on Facebook and it really got me thinking about a question you could ask the same person 5 times and get 5 different answers. All too often we're asked to pull up metrics for [...] Related posts: Six Testing Features Your E-Mail Marketing Tool Needs Learn the Secrets and Power of Web Analytics Driven Testing Debugging Google Analytics code (II): A Tutorial Video on Fiddler’s... Click on the title to view the entire article in Web Analytics World

Analyzing Offline-Marketing like TV-Campaigns The Online world is no longer measured or judged separately. Online and Offline Marketing actions are combined in 360 Overviews of Marketing campaigns - or at least they should be combined. And, as we know Online influences Offline as well as Offline influences Online. That said, it is important to create [...] Related posts: Using Online Data to improve Offline Business Buy Website Traffic How to Analyze and Report ‘Average Visit Duration’... Click on the title to view the entire article in Web Analytics World

Before I start, I want to clear up one thing. This post is not an attack on SEO (heck SEO is my middle name). This post is not meant to discourage SEO. This post is a “reality check” for small business owners from business perspective.  SEO is no longer just adding keywords in the title [...] Related posts: How do I buy an online business? Click on the title to view the entire article in Web Analytics World